WEBSITE DEVELOPMENT SILVERDALE—Till the 1970s, customers were exposed to fewer advertisements in a day. This figure has shot up to upwards of thousands per day. Today’s customers are petrified of unsolicited advertisements; therefore, they change the channel when they see one. What should you do to ensure that customers notice your communication?
Integrating the brand message into the content:
One solution for this seemingly intractable problem is integrating the brand message into the content so that when people attempt to skip the brand message, they also ignore the content. Let us share innovative ways to achieve this goal.
If you are working at a beverage company and tied up with a music channel to place your brand and the advertising message on the backdrop against which artists were to perform. When viewers were viewing the performance, your brand and the message can always in the background. Everyone should intelligently place their brand message so that it is present in every frame.
The product can seamlessly be integrated with the content not to appear to be an advertisement.
Content can be created with the intent of entertaining the audience and not advertising the brand. Coke Studio is an excellent example of this. It is an enjoyable program, in the course of which the brand also gets serious advertising mileage.
The essence of guerrilla marketing is that it produces a high decibel buzz with minimal expenditure. Take the case of a pencil cell battery company, which hired the back panel and put up a visual showing two batteries. When people saw this advertisement, it appeared to them that the bus was powered by two simple pencil cells. This campaign always brought a smile to people’s faces.
Intel’s tagline for the longest time has been ‘Intel Inside.’ So when they signed a shirt sponsorship deal with FC Barcelona, the logo of lntel was placed on the inside of the shirts. Although the placement reduced visibility, its execution being in sync with its tagline made it a unique and quirky idea, which enthralled people. The whole deal made waves on the playing field as much as outside it.
Use of ‘alternative media’:
Traditional companies built brands leveraging five standard media vehicles:
But these advertising vehicles are starting to lose steam because of the following reasons:
These traditional forms of media tend to be non-discriminating. As a result, an advertising broadcast ends up reaching people for whom it is not intended. For example, take women’s hygiene products: the advertisements for these products when broadcast on TV also end up reaching men.
Relatively large budgets are required to run marketing campaigns on these vehicles.
Advertisements are broadcast over mass media, and therefore, the opportunity of seeing the ad every time it is broadcast is low. Hence it has to be run over an extended period before a customer sees it enough times to be influenced by it.
Media owners demand payment for merely broadcasting the advertising. They do not assure that the target group or its efficacy will see the communication.
Remain focussed and understand what will work with each type of customer. Contact HyperEffects to chart out a tailor-made business marketing strategy for your company and see your business show up on television ads, press releases, and major channel partners. A poorly designed website can repulse people from your business and cause you to lose customers before you even have them. We also work on creating, enhancing, and making the website of your company more user-friendly. For many target customers, social media is becoming an ever more popular focus for advertising campaigns as it can be a very inexpensive way to reach many different users. Use social media to get more sales for your business.