Use an Editorial Calendar


If you desire an organized approach, several tools can help you manage an editorial calendar:


You can use this old standby product to store draft posts according to the date of publication.

Google docs

The strength of Google docs for a social media calendar is that you can collaborate with team members in real-time, and everyone can access the calendar from many devices. This eliminates the need for back-and-forth e-mail and reduces the likelihood of changes getting lost.

Hubspot Editorial Calendar

The Hubspot editorial calendar can act as a guide to brainstorming ideas for your blog, monitoring the content, and tracking your writers’ progress. This is an Excel template designed for a team to calendar social media activities. You can add keywords, themes, and calls to action for each post.

Hubspot Editorial Calendar

Buffer, Sprout Social and Hootsuite

All three provide daring calendar functionality that’s oriented toward sharing posts. Buffer is a scheduling-only platform, so you can’t respond to comments with it. Sprout Social and Hootsuite allow you to schedule and monitor your social media and analysis and respond.

Stresslimit design WordPress plug-in

This is an editorial calendar that you can add to a WordPress blog. The Stresslimit Design plug-in enables you to plan your blog content and review what’s scheduled for the future.

After you’ve created or curated material, It’s time to share it through your company’s social media accounts. Here are the basics of sharing that are generally accepted as best practices.

Be brief

Brevity beats verbosity in social media. You’re competing with millions of posts every day. People make a snap judgment and move right if you don’t capture their interest at a glance. Our experience is that the sweet spot for curated content posts is two or three sentences on Google+ and Facebook and 100 characters on Twitter. The sweet spot for content you create, such as blog posts, is 500 to 1000 words.

Be brief

Be visual

Every post—literally every post—should contain eye candy in the form of a picture, graphic, or a video. According to a study from Skyword, “one average, total views increased by 94 percent if a published article contained a relevant photograph or infographic when compared to articles without an image in the same category.”

Be early

The best time for an entrepreneur to share a post is mornings Pacific time because that’s when most of his audience would be awake and on the computer. Try some experiments to see if mornings are suitable for your post too.

Be thankful

Every post with curated content should link to its source. Here’s what these links accomplish

Enables readers to learn more from the source

Sends traffic to the source as an act of gratitude

Increases your visibility and popularity with bloggers and websites.

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