It’s no secret that social media has become a major driver of new business. With an astonishing 3.96 billion people connecting with friends and brands 24/7 on social media each day, this presents an incredible opportunity for business growth.

If you’re looking to grow your company with the help of social media, there are steps you can take to create a buzz around your brand and generate more leads.

Designate a Hashtag

Hashtags make it easy to categorize your product and ensure that any piece of content or information that you or your users put out is easily accessible and collected in one place.

They come in handy, especially around a product launch, as they pool content together, making it easy for potential customers to learn more about your product with just a few clicks.

Share teasers

Whether you’re launching a new product or trying to get the word out there about your company, it can be a tough task for marketers. A good way to get users excited is to launch a teaser campaign.

It’s a powerful tool that helps to grab attention and build anticipation. To make it work, find the platforms that would be useful for your product and be active there.

Produce videos

Videos create a bigger impact than written content because of the presence of visuals. It takes a lot of effort to create, but all your hard work will pay off. Videos can be a mini-advertisement, show behind-the-scenes footage, use stop-motion animation, or be explainer videos of your products.

Run Contests

People love to win things, don’t they? Well, this is where you can easily create some social media buzz with the help of this method. If you host several contests on social media, you can easily build momentum for the content you have.

Whether you’re launching a new series or celebrating the anniversary of your old blog, running contests can be a fun and effective way to engage your audience. The best thing about these contests is that they don’t have to be too complicated either.

Create mystery around the product

Creating mystery around your product on social media is another great way to build buzz for your product launch. It’s a guaranteed way of building excitement and generating enthusiasm within customers.

Run ads on Facebook or LinkedIn

You can leverage LinkedIn or Facebook ads to create buzz around your product and generate leads. All you need to do is post an ad of your product and ask people to complete a simple form in order to receive something in return.

This could be anything from updates about the launch to free trials. For example, Wealth Factory’s Facebook post offers a free PDF.

Intrigue your audiences about your Event

Many events have a website, but very few take full advantage of event management opportunities and event listings that are provided. You need to create several event pages on social media and provide information about them.

Only then will people be able to see what you are doing with the product.

We have always emphasized the importance of having a good website for your company because it can act as your best tool for marketing and sales. A poorly designed website can repulse people from your business and can cause you to lose customers before you even have them. Get in touch with HyperEffects to work on creating, enhancing, and making the website of your company more user-friendly.