Companies across Europe and North America have begun offering aid to Ukrainian authorities and people fleeing war following Russia’s invasion, as over two million leave their homes and head to safety in Poland and other neighboring countries.

Global companies generally have thrived in this environment not only because of their ability to take advantage of advances in transportation, communications, and other technologies, but also because of a law-based international order that facilitates the enforcement of contracts, the movement of goods, and the reduction of cross-border rivalries and bullying which can disrupt trade.

Now, as Vladimir Putin’s ruthless invasion of Ukraine threatens to tear down that international system, global companies have a lot to lose — and need to act.

SpaceX is one of a growing number of private companies that began taking an active role in supporting Ukraine in the fight against Russia almost as soon as Russia began missile and artillery attacks on Feb. 24.

Mobile phone carriers including T-Mobile, AT&T, and Verizon have waived charges for calls and texts to and from Ukraine.

Tesla is allowing any electric vehicles to use its charging stations along the borders of Ukraine with Poland and Hungary.

Airbnb, the online marketplace for lodging, stepped up to organize free short-term accommodation for 100,000 refugees from Ukraine.

Google and Facebook have banned Russian state media from their European platforms while working with European governments to combat the spread of disinformation from the Kremlin.

Twitter began labeling all tweets containing content from Russian state-affiliated media outlets on Feb. 28.

Sweden’s Medicover (MCOVb.ST) and private Polish provider LuxMed said they were providing free medical assistance to Ukrainians coming to Poland, while Gdansk-based Nivique clinic offered free gynecological services to females refugees.

Merck (MRK.N), Eli Lilly (LLY.N), and General Electric have offered COVID-19 pills, funds for medical devices, insulin, and coronavirus treatments, while L’Oreal (OREP.PA) said it had distributed 250,000 hygiene products and would provide more in the coming weeks.

Ryanair (RYA.I), which has suspended all its flights to and from Ukraine, has begun carrying medical supplies from the United Kingdom and Ireland to Polish airports, its CEO said on Wednesday.

Trans.EU said it was organizing a network of carriers to bring supplies to Ukraine from Western Europe and the CEO of Krakow-based InPost (INPST.AS) said he would mobilize parts of the parcel group’s fleet to bring aid to the border.

Uber (UBER.N), which announced unlimited free rides from the border to Polish cities, said it was also working to transport 60 tons of essential supplies from Romania to Ukraine. 

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