Best Way To Expanding Small Businesses.
While all of us choose to follow some trends and ignore the rest, I would like to bring some data to light in this post. I have collected these numbers through web research and am using them just to convey a message. 97% of consumers use the internet to research products and services locally, before making a purchase. When they go online, 90% use major search engines, 48% access the online Yellow Pages, 42% use sites for rates and services comparison, and approximately 24% use vertical sites. Also, the average consumer uses 7.9 different sources before coming to a decision of making a purchase.
In 2016, marketing, branding and PR, are all run through the internet. A strong online presence definitely increases your chance of succeeding in complex and crowded global marketplaces. However, because small business owners have mostly never been involved in getting business online, they are either inexperienced or too preoccupied to worry or care about building an online presence. As discussed in my post Quick Business Development Tips, generally, small business owners do not pay much attention to getting a website for their business, or maintaining it. Remember that most clients and customers will assume that you have a website for your business, because, today most businesses do. All big companies have a website, and they did not become big without it.
There are still quite a few small businesses that do not have a website and without one this is exactly what they will remain.
Take out one hour to analyse your overall business. Yes, you can make progress in just one hour! Set aside quiet time to read through your business plan, cover to cover, even if your business is old and you have done this ten of times before. Your real task here is to read and contemplate your plan. Pay attention to how you feel as you do this, and jot down any ideas or thoughts that come to mind. Don’t be hard on yourself. If your current business reality isn’t the same as your plan projected, there are lessons to learn and things to avoid doing in the coming year. Don’t forget to celebrate your success!
Good, strong, lasting business relationships take a dedicated amount of time and energy to build. Today people don’t seem to want to put in the time and effort it takes to form those relationships, in spite of knowing that these are an integral part of success. Lasting business relationships don’t happen or develop without dedicated, consistent work. I know it is easier said than done and it can be challenging for small business owners and new entrepreneurs to know exactly where to start building contacts. There’s no way to possibly explain in detail without compiling a manual the size of a dictionary, every aspect of building your internet presence, that is actually how much this market has been explored. But you can learn a lot by taking an expansive look at the various steps involved and spending some time reading about trends and tricks of the industry. Thereon, you can do some research and learn more about the intricacies of these tasks and how they overlap one another.
It’s amazing how few small businesses have an accurate idea of the daily, weekly and monthly numbers and financial trends in the organization. It’s vital that you spend the necessary time keeping current on cash flow. If you lack the financial skills then hire an accountant, but still stay in the loop. A powerful business presentation can help improve your small business by leaps and bounds. English is the universal official language and it is important to address your customers in English. Adding the native language of your target audience to your presentation, pamphlets, websites etc. is another added advantage, as you need to consider your target audience as well and make sure they understand you. Include the above in your marketing material and see the impact of positive branding.
Did you know that people are 80% more likely to remember about your product or service if they watched a video? HyperEffects provides you with extravagant and enticing videos that will attract your potential clients and retain your current ones. Their custom-made videos offer state-of-the-art production and unique perspective, to give you the status you deserve. And remember, do not give up easily. 80% of B2B sales are conducted after the 5th encounter!
