Google Updates

Google not so long ago announced that it was releasing a core update in mid-December. In this article, Let us have a look back at this new announcement and some other important news and updates from Google in the last quarter of a year that we may otherwise want to forget. Also, a few statements of things to come from your favorite search engine. HERE WE GO.

Passage indexing

Taken in totality, Google’s recent updates on its expanding use of primary language understanding algorithms exhibit a significant evolution in how they regulate what content gets flared up in the search results. In turn, these algorithms will further influence how we approach content and enhancement.

Ranking passages in the search results. Google is rolling out passage-based indexing, a new change that lets it identify every single course on a page and efficiently process them as the most relevant for a given query even if they aren’t part of the actual theme said page. The agency believes that this will apply to 7% to 8% of search queries across all significant languages when it’s completely rolled out.

Death of the Webmaster

Google announced they had renamed Google Webmaster Tools to Google Search Console. The years-old name for the toolset solely designed for webmasters, publishers, and business leaders is changing to Google Search Console. Why? Google says that because the tool is not just for webmasters, it is for hobbyists, small business owners, local business leaders, entrepreneurs, SEO experts, marketers, programmers, designers, app developers, and yes, Webmasters, remember? Webmasters are just one strand of its user base. To make it more inclusive and not to scare away non-webmasters, Google renamed the tool.

Google announced that nothing else has changed with this name change, although Google is frequently adding new features and a whole bunch of brand new to the tool.

Core Web Vitals update

Just a week ago, Google announced its new ‘Core Web Vitals’ update to help enhance and boost the way it examines the complete user experience. The three brand new core vitals include loading time, interactivity, and visual stability. While we’re all still eagerly waiting for this update to come into effect, numerous updates are being trickled out about how it is all going to work. Here is the complete information we know so far about the new Core Web Vital update.

How the algorithm will be precisely measuring user experience

This whole new bunch of Core Vitals is putting user experience at the forefront of the algorithm. Very much similar to the ‘Medic’ update in 2018, this new Core update will hugely affect, both positively and negatively, a significant number of sites. However, unlike the Medic update, which mainly focused on E-A-T content, this new update looks at a website’s practicability. With this latest information, we now have a clearer idea of how and what this includes. The newest update will be looking at the following in terms of how it ranks the user experience of a site: Mobile-friendliness, Load time, Safe browsing, Stability of content, HTTPS, Interstitials.

December Core Update

Google’s December 2020 Core update was massive, according to many of the data providers. Our only work day in and day out is to examine and scrutinize Google updates and determine the commonalities to advise our customers on how to upgrade their websites further. After Core Updates in January and May, and no update before the Summer holidays, many of us were expecting another major update to Google’s algorithm before the end of the year. But they breathed a sigh of relief once Black Friday and Thanksgiving had passed because we have learned to expect Google to launch updates before their staff leave for vacation.

There was much surprise then that a new, reasonably big update was announced on December 4th with effects (in terms of page rank) happening over two weeks.

Google does not divulge the actual content of these updates, but this article stresses that sites losing out should look at the quality of their content and their expertise compared to other pages featuring in the search engines.

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