Web-based media has changed the way we live our lives. From how we get our news to how we collaborate with our friends and family. Web-based media is omnipresent. It’s unavoidable, it’s incredible, and it’s going to stay. 

Since 2004, web-based media has been developing dramatically, and it hasn’t arrived at the pinnacle of its prominence yet. There’s no question that web-based media stages are presently a significant wellspring of information and data. In any case, that is not all. Online media stages are one of a kind in the manner they cooperate with clients. In addition to the fact that they provide a stage for clients to impart beyond local and social limits, yet they additionally offer endless potential outcomes to share user-generated content, like photographs and videos, and recordings. 


However, the question is, is it worth putting resources into online media when beginning your business? Should web-based media advertising be a central region for your showcasing methodology in 2021? The answer depends on your customers, but in no way should social media marketing be ignored. 

With popular social media platforms growing in terms of size, each forum has a unique audience. If you cater your content toward the audience of the social media platform, you’ll be successful.

How Many People Use Social Media?

The usage of social media worldwide is ever-increasing and is, without a doubt, one of the most popular online activities that internet users engage in. 

The latest social media statistics show that there are 3.78 billion social media users worldwide in 2021 – and this number is only going to continue growing over the next few years (Statista, 2020). As it stands, that equates to about 48 percent of the current world population.

Social media

One of the reasons for the high usage of social media is that mobile possibilities for users are continually improving, making it increasingly more straightforward to access social media, no matter where you are. 

Social media advertising statistics

US social media ad spending is expected to increase 21.3% to 49 billion USD in 2021

70% of social media users agree that they don’t trust brands who place profits before people during the pandemic

2 out of 3 of social media users expect brands to advertise in safe, positive spaces

42.7% of internet users worldwide use ad blockers

Social media advertising statistics

22.3% of people using ad blockers say there are “too many ads” and, separately, that “ads are annoying and irrelevant” (the top 2 reasons for blocking ads)

52% of social users say that a platform’s privacy policy is the most crucial factor in whether they will engage with an ad

Instagram statistics


Instagram now has 1.2 billion monthly users.

Instagram has experienced 43% growth in site traffic, year over year (around 5.3 billion visits per month)

Instagram ads reach 20% of everyone in the world over the age of 13


41% of Americans use Instagram (and 9% of Americans have never heard of Instagram)

99.8% of Instagram users use other social platforms


49.2% of Instagram users identify as men; 50.8% as women

63% of Instagram users are between 18 and 34 years old

Only 30% of Instagram users are above the age of 35

Worldwide, the largest Instagram audiences are in the USA, India (140 million each), Brazil (99 million), Indonesia (85 million), and Russia (56 million).

Facebook statistics


Facebook has 2.74 billion monthly users; 1.82 billion people log in every day

2.18 billion of those users can be reached by ads (that’s 36% of everyone in the world over the age of 13)

68% of American adults use Facebook

98.9% of Facebook users use other social platforms


56% of Facebook’s users identify as men; 44% as women

53% of Gen Zs visit Facebook daily (3rd place after YouTube and Instagram)

67% of Millennials visit Facebook daily (2nd place after YouTube)

Only 8.9% of Facebook’s audience is in the US

Only 50% of Facebook use is in English.

Remain focused and understand what will work with each type of customer. Contact HyperEffects to chart out a tailor-made business marketing strategy for your company and see your business show up on television ads, press releases, and major channel partners. A poorly designed website can repulse people from your business and cause you to lose customers before you even have them. We also work on creating, enhancing, and making the website of your company more user-friendly. For many target customers, social media is becoming an ever more popular focus for advertising campaigns as it can be a very inexpensive way to reach many different users. Use social media to get more sales for your business.

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