Progressive Web Apps (PWAs) Are the Best Choice for Small Businesses!
Massive companies like UBER, Starbucks, Spotify, Forbes, BMW and many more have used the power of Progressive Web App (PWA) to add value and reach more clients!
You can easily compete with Multi-Million dollar companies with the power of a Progressive Web App on your side!
There’s a hidden secret in the business world that usually big corporations and your competitors don’t want you to know about, Progressive Web Apps (PWAs). They’ve been quietly using this powerful technology to dominate online visibility, engage customers, and drive sales, all while keeping it under wraps.
Why? Because PWAs give small businesses like yours the chance to compete on equal footing. This revolutionary tool combines the functionality of a mobile app with the accessibility of a website, bypassing costly app stores and putting your business right in front of your audience. With instant loading speeds, offline capabilities, and push notifications, PWAs make your business accessible anytime, anywhere.
Yes, Progressive Web App (PWA) is the best choice for a small business that is just entering the App Market! Don’t let anyone tell you otherwise!
Most developers will push you toward a native or hybrid app, not because it’s the best choice for your small business, but because it’s the most profitable choice for them. Every "little" change or update you need on a native or hybrid app, whether it’s a minor bug fix or adapting to a new operating system, can cost you hundreds, if not thousands, of dollars (Yes, and that's per edit or update).
Those ongoing costs don’t just drain your budget; they also increase your business overhead, making you dependent on developers while they pocket the profits.
Progressive web apps are easy to update, affordable and super low maintenance!
Massive giants like UBER, Starbucks, Spotify, Forbes, BMW, and countless others are using Progressive Web Apps (PWAs) to dominate the market, reach millions more customers, and skyrocket their growth! These industry leaders have unlocked the game-changing power of PWAs to deliver unmatched value, and the best part? This same technology is now within your reach.
Here’s 4 Super Powerful Ways How A Progressive Web App (PWA) Can MASSIVELY Increase Your Business Visibility
1. Be Found in Google Search Results
The Problem:
Traditional mobile apps live in app stores, not on the web. If someone searches for a service you offer, chances of your app showing up on Google results is super low—leaving you invisible to potential customers.
The PWA Advantage:
PWAs are web based at their core, so they’re search-engine friendly. This means:
Your business can rank in Google search results.
Customers can find your PWA through organic search without downloading anything.
You can optimize your PWA for local SEO to attract nearby customers.
Example: A local florist with a PWA can appear in searches like “flower delivery near me,” drawing more traffic and increasing orders. Think about how you can use this power for your small business!
2. Share and Promote Your Business with Ease
The Problem:
Native apps can’t be shared as easily as there are device limitations and cross platform compatibility issues. Sharing a link to an app between an Android user and someone on an Apple device is a huge hassle. The Android user has to first find the app’s link in the Apple App Store (which they don’t easily have access to) , then send it to the Apple user. This makes it harder for customers to spread the word about your business.
The PWA Advantage:
Since PWAs are web-based, customers can share your app just with a web link: Through text messages, emails, or social media. By copying and pasting the link into chats. This creates a ripple effect, amplifying your visibility without additional costs.
Example: A fitness trainer using a PWA to schedule classes can encourage clients to share the app with friends, increasing visibility and bookings. Think about how your business can benefit from the power of easy sharing !
3. Elevate Your Brand Image
The Problem:
In today's digital age, a business without an app risks losing its brand identity and online credibility. Customers expect businesses to have a modern digital presence, and not meeting this expectation can make your business appear outdated or untrustworthy.
The PWA Advantage:
PWAs provide a sleek, professional digital experience that reflects your business's modern approach. With smooth navigation, high-quality visuals, and lightning-fast load times, PWAs ensure that your business stands out as forward-thinking and credible. This seamless app-like experience builds customer trust, enhances your reputation, and strengthens your brand identity.
Example: A landscaping business with a PWA featuring high-quality images and intuitive navigation can impress potential clients, leaving a strong and lasting professional impression.
4. Boost Repeat Visits with Home Screen Access
The Problem:
Customers might visit your website once but forget about it later. With so much competition online, staying top-of-mind is a challenge. People usually don’t even remember the exact domain name!
The PWA Advantage:
PWAs can be installed directly on customers’ phone home screens with a simple “Install App” prompt. Unlike native apps, this doesn’t require a trip to the app store or taking up much device storage.
Example: A spa with a PWA can stay on clients’ home screens, making it easy for them to book appointments or purchase gift cards with a single tap. Think about your business always being in front of your potential clients. How will you use that power?
This is just the tip of the iceberg or rather a grain of sand compared to a mountain!
Yes, you literally read that correctly ! All the above points are just a grain of sand compared to a mountain! There are so many ways you can use the power of Progressive Web Apps (PWAs) to skyrocket your business !
Let’s do a deep dive to see how mega corporations are using Progressive Web Apps (PWAs) to increase revenue and engagements!
The UBER Case Study !
Uber PWA: Created a PWA to make car booking possible on low-speed networks, ensuring accessibility for users with limited connectivity.
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Core app size is less than 50 KB.
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Loads quickly even on 2G networks.
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Expands reach to emerging markets.
Key Features of Uber's PWA:
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Minimalist Design:
According to pwastats, The core ride-request feature is compact, with the main app being only 50kB when compressed. This allows for rapid loading times, even on 2G networks, with the app loading in under three seconds.
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Broad Compatibility:
Doccly reports that Uber built using modern web technologies, and the Progressive Web App is compatible with all modern browsers, providing an app-like experience without the need for users to download a native app from app store or play store!
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User-Friendly Interface:
Blogs on Tigren show that Uber’s PWA features a straightforward, intuitive layout that facilitates easy navigation and quick ride requests, enhancing the overall user experience.
Impact on Revenue and Engagement
By deploying its Progressive Web App, Uber has achieved remarkable results in increasing its market reach, user engagement, and performance
Expand Market Reach
According to DOCCLY, the lightweight nature of Uber’s PWA enables users in regions with slow or unreliable internet connections to access the service, thereby significantly broadening its customer base.
Enhance User Engagement
According to TIGREN, the PWA’s fast loading times and seamless user experience have led to higher user satisfaction and increased engagement levels, making it easier for customers to access Uber’s services efficiently.
Optimize Performance
According to TIGREN, the PWA’s efficient design ensures quick response times and smooth transitions, providing a more satisfying booking process and improving overall user experience.
The Starbucks Case Study !
Starbucks PWA: Developed a PWA ordering system accessible on both desktop and mobile devices, focusing on speed and offline functionality.
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The PWA is 233 KB, significantly smaller than their native app.
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Allows users to browse the menu and customize orders offline.
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Some estimates show approx 2x increase in daily active users.
Key Features of Uber's PWA:
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Minimalist Design:
According to pwastats, The core ride-request feature is compact, with the main app being only 50kB when compressed. This allows for rapid loading times, even on 2G networks, with the app loading in under three seconds.
-
Broad Compatibility:
Doccly reports that Uber built using modern web technologies, and the Progressive Web App is compatible with all modern browsers, providing an app-like experience without the need for users to download a native app from app store or play store!
-
User-Friendly Interface:
Blogs on Tigren show that Uber’s PWA features a straightforward, intuitive layout that facilitates easy navigation and quick ride requests, enhancing the overall user experience.
Impact on Revenue and Engagement
By deploying its Progressive Web App, Uber has achieved remarkable results in increasing its market reach, user engagement, and performance
Expand Market Reach
According to DOCCLY, the lightweight nature of Uber’s PWA enables users in regions with slow or unreliable internet connections to access the service, thereby significantly broadening its customer base.
Enhance User Engagement
According to TIGREN, the PWA’s fast loading times and seamless user experience have led to higher user satisfaction and increased engagement levels, making it easier for customers to access Uber’s services efficiently.
Optimize Performance
According to TIGREN, the PWA’s efficient design ensures quick response times and smooth transitions, providing a more satisfying booking process and improving overall user experience.