Importance of Video Marketing, It Works On Many Levels

Importance of Video Marketing – Explain A Difficult Concept

Did you know that you’re 53 times more likely show up first on Google if you have a video embedded on your website? Launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their home page explainer video was effective.

Easy Understanding

Trying to explain a difficult concept?
Create animated videos.
Animation can bring concepts to life that no text or live video can.
Besides, boring talking heads are not enough anymore to break through the clutter.
Animated videos are a perfect combination of entertainment, nostalgia, and simplicity.
And they work.

Search Engine Optimization

Make sure to optimize your videos on YouTube for SEO.
Videos allow you to increase the time spent by visitors on your site.
Thus, longer exposure builds trust and signals search engines that your site has good content.
Since Google now owns YouTube, there has been a significant increase on how much videos affect your search engine rank.
Write interesting titles and descriptions.
Add a link back to your website, products, and services.
Give potential customers the way to take the next step.
And explore the world of interactive videos, to encourage actions even more.
Contact HyperEffects to help your company get extravagant and enticing videos that could attract potential clients.

Customer Engagement

Today’s life is too busy to have time to read long product descriptions or dig deep into services.
Video marketing can capture a wide audience, and it works on many levels.
The modern customer wants to see the product in action.
Video is a great tool for learning, but it’s also super easy to consume.
This is one of the most important driving forces of video advertising.
Make sure you target not only to the eyes but also to the ears of the potential client.
Your competitive advantage gets double power!

Return on Investment

To get you even more excited, 76% of businesses say that video provides good return on investment.
Even though video production is not yet the easiest nor cheapest task, it pays off big time.
Your videos don’t have to be perfect. It’s the content that matters!
So, contact a local advertising company today!
Low quality and poor design didn’t matter nearly as much.
Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough.
So, it’s fair to say that video is like pizza – when it’s bad, it’s still pretty good!

Increased Sales

If you think about it, the effectiveness of video is not even that surprising.
After all, vision is our most dominant sense. Most information transmitted to our brain is visual.
So, if already pictures can boost engagement massively, imagine what moving pictures can do to your business.
First things first.
Videos can make you some serious money.
Adding a product video on your landing page can increase conversions by 80%.
Video can also lead directly to sales.
Studies show that 74% of users who watched an explainer-video about a product subsequently bought it.
So, connect with an expert for crafting your exciting product videos now!

Conclusion

Making marketing videos for your business requires creativity and knowledge of human psychology.
Video advertising is becoming more and more affordable and widespread.
Partly because advanced technologies but also because it’s easy to spread across the globe.
The cocktail of creativity and knowledge of human psychology makes it possible to create real miracles of advertising at minimal cost.
Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views.
And this is the whole point of video marketing.

There are many other ways to make your content go viral online. However, the entire idea of going viral is about promoting a brand, a person or an idea. At HyperEffects, we pride ourselves in our ability to chart out a plan for individuals and businesses to get noticed and promote the brand, the individual and the idea that they support. Enrol yourself for our one-hour free consultation session today, to understand the benefits of the idea and see it grow in the new year!