Every business owner wants to put their products or services in front of their potential customers. However, most of the traditional ways cost money and not everyone can buy TV ADs when they are just starting up the business. Don’t worry as its still possible to successfully promote your business without spending a lot of money.

1. Set Up A Google My Business Account

Google is not only a search engine but also a small business directory. Take advantage of these tools. Setting up a Google My Business Account provides three major benefits for companies who rely on local business:

Your local business is listed on Google maps and search. It’s good for search engine optimization so that your business gets found easier by the people who are looking for the services or products you provide.

2. Create An Email Marketing Strategy

Email marketing is the cornerstone of online marketing. From a technology standpoint, email has withstood the test of time as a communication channel. From a marketing standpoint, email converts at a higher rate than nearly any other channel.

As recently as 2016, email marketing was the leading marketing expense among global business leaders. Email marketing allows you to nurture relationships with potential buyers over time. It allows placing visitors who aren’t ready to buy into a funnel that keeps them connected with your business instead of having them forget about you.

3. Create a brand & logo

Don’t be fooled by how simplistic this first tip may seem. Widespread brand recognition is your ultimate goal, and your business needs to inspire credibility and persuade others to spread the word about your work.

You need to create a brand you can build on from the start. Start by taking inventory of your business’s unique value proposition, its personality, and the values that define it. Then you can start to think about your visual brand.

4. Optimise! Search engine optimization

Your website will be of little use if nobody can find it on their search engine. To generate the most online traffic, and therefore customers, you need to rank highly on Google. Because really, does anyone click on the second page of results?

To rank, you will need to work on your SEO techniques regularly, monitoring your statistics closely and refining your features accordingly. One of the first things to do is carry out keyword research on sites like Serpstat, SEMRush, or Keywords Everywhere.

5. Go Mobile and create an app

An effective online promotion involves more than just a mobile-friendly website. Firms with a mobile app are ahead of the game when it comes to next-level marketing. That’s just to say that mobile apps increase the visibility of your business to customers at all times, improve customer engagement, and turn them into loyal lovers of your product or service!

6.  Socialise!

When setting up your business profile on Facebook, LinkedIn or Twitter, make sure to include a good description, relevant keywords, and a link to your website. Join groups or conversations that talk about your type of products or services and participate in the discussions. Be careful not to spam them with constant promos for what you sell, or you’ll damage your reputation.

7. Offer discounts

This may seem like an obvious one, but you’d be surprised how many people overlook it. People love a good deal. Even the smallest of discounts can generate a huge increase in sales if targeted in the right way. Too often, small businesses are scared of reducing their prices and suffering a loss in revenue, forgetting that the promotion will bring in new customers they wouldn’t otherwise have.

8. Pinterest

A lesser-used social media platform is Pinterest, but it can be an innovative way to market your products to a specific target audience. Image-centric platforms have high engagement levels, so if you can post attractive photos of your products, you’ll likely attract some attention. As marketing goes, it’s cheap, simple, and often effective.

9.  Sponsor an event or sports team

If you’re a local business, there’s no better way to promote your business than by giving back to your community. Sponsoring a local event or sports team is a great way to market your business in a way that positively impacts the community.

10. Start a podcast

Podcasts have soared in popularity in recent years. Whether you’re commuting, on a run, in the bath, or even working, you can listen to a podcast. More and more people are using the medium not only for entertainment but to learn about topics they find interesting or to get up to date on issues in their field. 

We have always emphasized the importance of having a good website for your company because it can act as your best tool for marketing and sales. A poorly designed website can repulse people from your business and can cause you to lose customers before you even have them. Get in touch with HyperEffects to work on creating, enhancing, and making the website of your company more user-friendly.