Business Marketing

Introducing the bounded context

Introducing the bounded context

The ubiquitous language, in sync with the domain model and code, changes constantly to represent both the evolving business and ...
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How to Transform into an Admired Leader?

HOW TO TRANSFORM INTO AN ADMIRED LEADER?

It is better to lead from behind and put others in front, especially when you celebrate victory when nice things ...
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How Can We Become 'Warm' Leaders?

How Can We Become ‘Warm’ Leaders?

We should start by bringing about a change in our mindset and making a habit of the behaviours discussed below. ...
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What Do Good 'Consultants' Do Differently?

WHAT DO GOOD ‘CONSULTANTS’ DO DIFFERENTLY?

In every company a small group of sales people almost always deliver results. we were fascinated to know why this ...
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Pick a Business Model

PICK A BUSINESS MODEL

You're likely to change your business model several times, so you don't have to make the right decision initially. However, ...
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Do Engaging Employees Make for a Sound Business Case?

DO ENGAGING EMPLOYEES MAKE FOR A SOUND BUSINESS CASE?

Research done by Gallup indicates that 'Engaged employees are more attentive and vigilant. They look out for their co-workers' needs ...
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Weave a MATT (Milestones, Assumptions, Tests, Tasks)

WEAVE A MATT(MILESTONES, ASSUMPTIONS, TESTS, TASKS)

A mat is "a heavy woven net of rope or wire cable placed over a blasting site to keep debris ...
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Dealing with Disinterested Employees

DEALING WITH DISINTRESTED EMPLOYEES

We can read your thoughts. You are thinking: 'This can happen in a company populated with self-motivated employees who put ...
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Treat Your Employees As You Treat Your Best Customers

Treat Your Employees As You Treat Your Best Customers

If you take care of your people, your people will take care of your customers and your business will take ...
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Customers As Full-time Employees

Customers As Full-time Employees

Companies are not satisfied with merely transforming us into partial employees. Now they are working on converting us into 'full-time ...
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