How To Enhancing Sales?

It is surely a task to sell the products to customers consistently, keep the customers satisfied and consistently coming back. All entrepreneurs must take this as a responsibility to ensure smooth functioning of their business. A sale is considered successful only when customers return to you.

Capital

Easy access to the “right” capital is one of the biggest obstacle facing small businesses. Bank and online loans are either extremely difficult to get, with strict underwriting, or can be nebulous and costly. Online lenders recent received a dismal satisfaction rating of 15 out of 100. Hundreds of lenders are offering over 44 different types of financing options today, however, as busy as small business owners are, it is difficult for them to research and find the right option. This is the reason behind most of them up in the first, best-marketed option available or known to them, instead of the financing that’s appropriate. Unfortunately, failing at finding the right lender sinks too many businesses.

Fortunately, a few smart tech companies are starting to use big data and underwriting criteria to help point small business owners in the right direction, with minimal “lift” on the part of the business owner.

Advertising

We live in a world where many factors influence sales, so there is no sureshot way to measure the impact of advertising.  For example, a soft drink firm may find that although a great deal of advertising is done in the winter, sales are greater in summer months because people drink more soft drinks in hot weather. Note that the choice of brand of soft drink purchased in the summer may very well be influenced by advertising heard at other times. Hence, it could be concluded that there is very little correlation between advertising and sales because another, much more powerful factor affecting sales in this case is ‘temperature’.

Public Relations

“Independent” media news stories are mostly perceived by consumers to be more credible than paid advertising. Therefore, it is important to get favorable media coverage and can be quite valuable for your business. One downside, of course, is that the marketer does not get to control what the media will say. This type of coverage is not necessarily less expensive than traditional advertising, either, since a lot of labor is often needed to generate media interest. In contrast to this, getting a website for your company gives you a free platform to advertise all your products the way you want, as and when you want to. Contact HyperEffects to understand more about ways to enhance sales, or enrol for our free one hour session specifically designed to help small business owners understand ways to grow their business.

Marketing

The media will generally react negatively to “advertising” or sensational language such as “revolutionary” or “breakthrough.”  There is generally a preference for precise, factual information although a human-interest story may also be of interest. It is important to quote actual people—whether customers, neutral experts, or employees of the firm.  This may mean “drafting” a quote and asking the appropriate person for permission to quote him or her saying this. So, news releases should generally be brief. Ordinarily, these should not exceed two double spaced pages in length although additional information can be made available.

Here are some tips to enhance your product sales and marketing:

• Never overdo. No overselling, no over-marketing, and no over-messaging.
• Make your customers know that your product(s) are of highest quality; can use guarantee, warranty, etc. for that.
• Go after only qualified leads; it is estimated that only 20% of total leads are converted to actual business compared more than 80% of qualified leads are converted to business.
• Provide your sales people right stuff and right training.
• Cut-down your sales costs by upgrading systems, avoiding high-cost systems and better utilizing free/low-cost systems.
• Finish off things timely and perfectly. Make your sales force involved in sales management practices and make them aware every mile stone they are achieved/achieving.
• Be effective in time management. Spend your time for tasks that benefit you now or in near future.
• Communicate with your customers consistently and meaningfully.
• Be specific with your target customers, target area, etc.
• Never let yourself down; whatever comes today your future is bright (until you are ready to work for that).