Finding ideas for a product launch can be nerve-wracking and exciting. The whole purpose of creating a product is to sell. To market the product, it must be visible to prospective buyers. The biggest challenge is to know how to do it.

Marketers and PR companies are relying on social media as one of the important media to endorse their products. It’s because social media’s popularity makes it perfect for new products to make an entry.

Designate a Hashtag

Hashtags make it easy to categorize your product and ensure that any piece of content or information, that you put out or your users do, is easily accessible and collected in one place.

They come in super handy around a product’s launch. Because hashtags pool content together, it makes it easy for potential users or customers to learn more about your product with just a few clicks. Users can also share information and point others to this precious pool of info by just including them, making spreading the word simple.

BONDING

Connect with your audience by posting welcoming, empathic and warm content. You need to empathize with your readers. They want to know that they are important to you and that their needs are at the core of your business.

Focus On Shareworthy Content

You might have a hard time getting social media content found on social media sites without social media users sharing it. 

But social content that social media users will want to share is simple: content that’s jaw-dropping, fascinating, shocking, or otherwise interesting enough for them to want other social users to know about it. The key here is “share-worthy.” It’s one thing to have social media users take notice of social content, but it’s another for them to want to share that social content with their friends.

Team Up with Influencers

It’s very rare that a product is successfully launched without a loyal and enthusiastic group of fans promoting it first. But if you don’t want to take chances, then you can collaborate with a group of influencers.

This will ensure you a successful launch of your product – and it will also boost sales. Influencers can help increase buzz for your new product launch event. The popularity and demand of influencer are continuing to increase. In 2017, 86% of marketers chose to work with influencers for their marketing strategies.

Be Consistent: No Vanishing Acts

Consistency is key to successful marketing. 

Don’t stop posting just because you’re not getting likes or shares right away.

Brands that show up consistently gain people’s respect. They trust them because they deem them as more reliable than companies that post sporadically. 

Run Ads on Facebook or LinkedIn

You can leverage LinkedIn or Facebook ads to create buzz around your product to generate leads. All you need to do is post the ad of your product and ask people to complete a simple form in order to receive something in return.

This could be anything from updates about the launch to free trials. For example, this Facebook post Wealth Factory is giving away a free PDF.

Use Crowdfunding

Most people think about crowdfunding as a way of raising money. It is, but it’s much more than that. A crowdfunding campaign is a great way of building an army of enthusiastic supporters.

 When people put their own money into a crowdfunding campaign, they’ve already bought into your product concept. They’ll go out of their way to tell friends, family and colleagues about what you’re doing. In many ways, it’s like having a free sales force.

Invitation Only

Another great way of creating buzz is to give prospective customers exclusive pre-launch access to your product. This works particularly well if you are launching an information product or service.

This is one way that Pinterest created a buzz. Access to their beta site was by invitation only—you registered for an invitation, which normally took a couple of weeks to arrive.  

We have always emphasized the importance of having a good website for your company because it can act as your best tool for marketing and sales. A poorly designed website can repulse people from your business and can cause you to lose customers before you even have them. Get in touch with HyperEffects to work on creating, enhancing, and making the website of your company more user-friendly.