Best Daily Business Tricks.

There are many small and big business strategies that small businesses can learn from big business for free, even if they do not have a huge advertising budget. After all, all of us learn from watching, don’t we? For example, inserting your brand into a current, and relevant news story can get you more audience than you’d think, because ‘current affairs’ are always being looked up! That is one huge marketing win.

We live in a messy world where many factors influence sales of a company. Examining how increased advertising is affecting sales is often a misleading way to measure advertising impact. For example, a soft drink company conclude that there is very little correlation between advertising and sales for them because another, much more powerful factor affecting the sale of their product was- temperature.  That is, the company found that although a great deal of advertising is done in the winter, sales are greater in warmer months because people drink more soft drinks in hot weather.  However, remember that the choice of brand of soft drink purchased in the summer may very well be influenced by advertising heard at other times. A quick look at what happens in a consumer’s life every day will give you great ideas to improve sales.

Of course, what works for one often won’t help the other because there are important differences between big businesses and small ones, but there are definitely some strategies that smaller businesses can take advantage of.

Today I am going to discuss a few tricks of them here:

Social Media

It is no news that every company needs to be on social media now. However, posting once a month to Facebook or Twitter is a total waste of your valuable time. You need to use it regularly for social media to have a chance of boosting your bottom line. Doing it well without allowing it to consume too much of your time is the trick. Over the years, I’ve written in detail about a lot of things related to using social media for your business, but here are some basics.

• The best way to figure out what content your customers want is to ask them directly.
• Spy on competitors to see what works.
• Don’t latch on to a trend just because it’s there.
• Don’t post just to have something out there.
• Automate as much of it as you can.
• Tell your audience about promotions and new products, but don’t overdo it.
• Your posts shouldn’t be random or salesy.
• Your posts, whatever channel they’re on, need to offer people value.

 Segment Analysis

Segment analysis means understanding the market based on separate consumer categories and figuring out which of those categories you should be targeting. Let’s face it, unless you are Maggi, not everyone is a potential customer. So, even the big businesses need to do segment analysis in order to be prepared to survive competition.

The world has about 7 billion possible customers who can be broken down into segments like gender, geographical location, age, marital status, education level, job, hobbies, psychological traits and many more identifiable segments. It will be easier for you target the right customer with your content once you have done a segment analysis. The better the picture you have of your customers, the easier.

Website Management

If people come to your site and can’t find what they’re looking for, nothing else that you do will matter and both the above two points will go waste. I cannot emphasise enough on the importance of having a website for your company. Consider what information people are coming to your site to find? Large businesses always have their current promotions placed high on their website, so they’re the first thing a customer sees. Learn from them. Make it easy for people to find you. It is not a good idea to make them hunt for information because it annoys potential customers, and a high bounce rate can lower your search engine ranking.

As a small business owner, you may have watched those super-expensive ads go viral over the years and thought that you could never get something like this for your business at the tiny or non-existent marketing budget that you have, knowing that kind of exposure is out of reach. Not true! Contact HyperEffects for all your advertising and website related queries; then just sit back and let us craft out the best plan for you.