Search engine optimization is a method that improves the quality and quantity of the audience coming to the website from search engines. It increases brand awareness, attracts local customers, and builds credibility and trust and all of this is possible without spending a single penny.
To bring visitors to the website all we need to do is to take advantage of the two types of seo –
- On-page seo: It involves optimizing the website both in terms of content and technical aspects including the HTML source code, schema and meta tags.
- Off page seo: It includes doing things outside the page to help increase the search engine ranking. It also helps to strengthen the credibility of the website and build a sense of domain authority and trustworthiness.
BELOW ARE THE 11 WAYS SEO CAN TRANSFORM BUSINESS GROWTH.
- DRIVES TRAFFIC TO THE WEBSITE
Starting a business is no easy job and promoting the business is not easy either. There are billions of people who now can be found online and having a website is a crucial step.
SEO enhances the website and brings in more traffic and helps the website to stand out from the rest of the competitors and makes it easier for people to find the website.
- HELPS REACH RIGHT AUDIENCE
SEO not just helps show up the website for just any search queries but with a well crafted SEO strategy website would pop up for the keywords the targeted audiences are searching.
SEO in many ways is an absolute game changer and if done properly and sensibly it can transform the website and bring in more traffic quickly.
- INCREASES BRAND AWARENESS.
Since SEO puts the website and company name in front of more and more people online, it can easily increase brand awareness. The more people see the website pop ups online the more familiar they become with it.
Even if they don’t click on the website, they get familiar with it and the website is known to as many people as possible.
- INCREASES TRUST AND CREDIBILITY.
Search Engine optimization helps small business websites to pop up in front of more and more people and this causes people to see the website is trustworthy and credible.
The more people see the website the more they are likely to view the site as authoritative, credible and trustworthy.
- SEO is absolutely free.
There are a number of marketing tactics that are way too expensive and not easy for small business owners to affirm but SEO is absolutely free of cost and can be used without paying a single penny.
Easy SEO practices like creating unique content, posting content at high ranking and sharing it on different social media platforms can be easily done by small businesses without help from experts.
- SEO offers an incredible conversion rate.
SEO helps to enhance the conversion rate as it ensures higher search rankings on different platforms and thus the targeted audience would become familiar with the website and the product or service that the small business offers.
When you need that particular product or service the people are then obliged to turn to the small business that they trust the most.
- SEO makes websites more user friendly.
Gone are the days when SEO was all about finding websites. Today Google doesn’t like to send to its users poor looking websites that take time to load and don’t have any clear objectives.
One of the most important factors of a website is how much time its pages old or new takes time to load and this also impacts the conversion rate so it’s very essential to improve the user friendliness of the website.
- SEO channels qualified leads to the website.
SEO helps small business websites get visibility and reach as many people as possible who have shown an interest in the business, product or service.
Search Engine users who turn up to the small business website are likely to become qualified leads because they are likely to become paying customers.
- Customer engagement and user experience.
The most amazing thing about the internet is its capability for small businesses to connect with their customers. Customer Engagement has become so essential, that everything depends upon the customers happiness.
If the customers are happy with the business they are buying from chances are 100% that they would return and even recommend the small businesses product or services to others. The better the user experience on your site, the higher it is likely to rank.
- SEO provides long term value.
SEO as we all know is absolutely free of cost and therefore it is a long term strategy. The small business website would continue ranking well in search results even when there is no investment.
SEO can completely transform anyone’s business if done in the correct way. It is a hustle free and inexpensive way of bringing more traffic to the website.