8 steps to grow your customer base

8 steps to grow your customer base

Customers are the lifeblood of any business, so it’s vital you can keep generating leads and retaining your existing customers. But doing so is often a concern for businesses, with more than one in three companies saying that generating new business is their biggest worry.

You’ve successfully launched your business and built up a solid—if small—customer base. Starting small has its benefits; after all, it allowed you the opportunity to cultivate a loyal relationship with your customers. By now, you’ve had time to work out any kinks, and you’re confident that your product or service is truly the best your business can offer.

Now, you’re eager to expand and grow your business. But, growing your customer base is much easier said than done. How do you get more customers for your business?  try these tips and watch your customer base grow quickly.

1. Get to know your prospects and customers

There’s a lot of talk about personalization and customer insight – that’s because it works. Understanding your customers’ needs can lead to better insights into your audience and allows you to develop services that are matched to your clients’ needs.

2. Divide your time: support existing clients and look for new work

Support existing clients and look for new work

In simple terms, there are two ways to get more business – win new business or get your existing customers to spend more. It’s important to ensure you don’t focus on one at the expense of the other, as both are important for growing your customer base.

3. An email newsletter

If you’re at the point where you’re looking to increase your customer base, you should already have a professional-looking, functioning website.  Ideally, your website contains a contact form for consumers to submit their burning questions and sign up for your newsletter. These forms grab contact information for your growing network, allowing you to follow up with business updates, new seasonal products, sales, and giveaway notifications.

4. Face-to-Face Marketing

If your business is local and community-focused, it would be wise to hone in on some face-to-face marketing. We are experiential creatures, and seeing a business tent or speaking to a representative in person is bound to make a lasting impression. Consider taking business cards or fliers to a busy town center or local college campus. Passing these handouts out in person will help create personalization and build relationships between you and your consumers.

5. Build a “relationship map”

Tamara Nell of The Leading Niche recommends building a “relationship map,” which will match your strongest relationships with the areas where there is the greatest need for your product or service. This map will help point you in the direction of who you need to reach out to, in order to tap into potential customer bases.

6. Add calls to action

On a smaller, more immediately actionable level, there are plenty of strategies you can take with your marketing that can potentially draw in new customers. Add a call to action for every piece of marketing you send out—whether that be an Instagram post, a weekly newsletter, or one of your offline marketing strategies.

7. Listen and tend to your client’s needs

It’s important to develop your product or service according to your customers’ feedback and growing needs. Taking into consideration your client’s complaints and suggestions can help you improve your product and, therefore, stabilize and eventually grow your customer base. 

8. Provide flexible payment plans

Setting payment plans for your clients, like the option to pay in increments, is a win-win situation. For your clients, it makes payment easier and less stressful. As for your company, it helps you maintain a steady cash flow even when business is slow. It can also increase client spending since the client doesn’t have to pay the whole amount one-off.  

We have always emphasized the importance of having a good website for your company because it can act as your best tool for marketing and sales. A poorly designed website can repulse people from your business and can cause you to lose customers before you even have them. Get in touch with HyperEffects to work on creating, enhancing, and making the website of your company more user-friendly.

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