ADVANTAGES OF COOKIES IN SMALL BUSINESSES.

An internet cookie is a packet of data that’s sent between a website and a user’s browser. Its purpose is to track visitors’ activity on the website.

Specifically, a cookie consists of a small text file with a unique ID tag. There are two copies of it—one is stored on your computer and one is stored on the website.

Internet cookies are used behind the scenes to enable many standard website features. What’s more, the data gathered by cookies allows site owners to analyze how visitors interact with their site, then make changes that increase site performance and provide a better user experience.

What cookies do

Secure websites use cookies to validate a user’s identity as they browse from page to page; without cookies, login credentials would have to be entered between before every product added to cart or wish list. Cookies enable and improve:

• Customer log-in
• Persistent shopping carts
• Wish lists
• Product recommendations
• Custom user interfaces (i.e. “Welcome back, Steve”)
• Retaining customer address and payment information

1. User Friendly

Cookies are extremely user friendly. The client can choose what they need to do with cookies. All the browsers come with settings to clear history including the cookies. Manually users could find the cookies text files stored in the hard drive. Users can choose to edit and delete them.

2. Availability

Cookies can also set to be made available for a longer period of time. Once the cookies are stored on the user’s hard drive, it will be available as long as the user deletes them manually. Even if the server fails, information can be retrieved from the cookies.

3.  Makes browsing faster

The cookies make browsing the Internet faster & easier , The cookies allow the website to know who the person is , They can tailor browsing experience based on the previous visits, Certain websites customize site information based on location(city) & users do not have to enter the same information every time they visit the site.

4. Simplicity

The cookies are simple to use & implement , They do not require any server resources , They are stored on the user’s computer , so , no extra burden on the server & they can lighten the load on the server’s memory , They are light in size , So , They occupy less memory and users do not need to send back the data to the server .

5.  Persistence

One of the most advantages of the cookies is their persistence , When the cookie is set on the client’s browser, it can persist for days , months or years , This makes it easy to save user preferences & visit information; the cookies are stored on the client’s hard disk, so, if the server crashes, the cookies are still available.

6. Efficiency

The cookies do not only remember which websites users have been to , They remember the information about forms , They can fill out the address forms quick & efficient , Most online shopping websites allow the cookies for the address & email information but they make users fill out  credit card information each time .

7.  Personilized content

The cookies can serve up the personalized content which is geared towards that specific user’s preferences , Amazon uses the cookies to provide users with related products , Google uses the cookies to better understand searches, and Facebook uses the cookies to do just about everything . 

We have always emphasized the importance of having a good website for your company because it can act as your best tool for marketing and sales. A poorly designed website can repulse people from your business and can cause you to lose customers before you even have them. Get in touch with HyperEffects to work on creating, enhancing, and making the website of your company more user-friendly.

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