HYPER EFFECTS

Let us shift our discussion to B2B (business-to-business) companies. How can B2B companies demonstrate their promise? By introducing potential customers ...

Nothing ever becomes real till it is experienced. —John Keats There can be several strategies to win a customer's heart, ...

The strategy of engaging the five senses in unison to deliver an enjoyable experience is suitable for businesses where customers ...

While cost at the date of purchase is the norm for accounting for assets in conventional enterprises, there are certain ...

What does a company with large cash flow far into the future look like? Every monopoly is unique, but they ...

What do successful people say? Malcolm Gladwell, a successful author who writes about successful people, declares in Outliers that success ...

What would it mean to prioritize design over chance? Today, "good design" is an aesthetic imperative, and everybody from slackers ...

Imagine you're running one of those restaurants in Mountain View. You're not that different from dozens of your competitors, so ...

Usability defines the success or failure of a website. Since the visitor of the page is the only character who ...

How much of the world is monopolistic? How much is truly competitive? It's hard to say because our typical conversation ...