Attracting Customers to Your Great Website.
Running frequent social media promotions has proven to be more successful than other freebies given out to customers, like coupons sent in the mail. As discussed in my article Social Media for Business Boom, these promotions can not only be run more frequently than sending coupons, they are more whimsical and engaging form of campaigning. Running games and quizzes and offering freebies to customers on social media helps get more followers.
Always keep checking what people are saying about you. Do a quick search to see if your company has been mentioned on Facebook, Twitter, etc. This will give you an idea about how your company is perceived in terms of its general reputation. Several users get on to social media to write about their good and bad experiences with a company and its employees. It also makes it possible for you to make improvements in your products and services, or know your strengths. There are even applications available to help you keep track of any conversation about your company across the Web.
Establishing Decision
Prior to the purchase, the marketer extensively uses samples to induce trial while trying to establish a decision in the buyer to purchase. While the consumer is at the store and is in the purchase stage, the marketer will put in all his effort to make the consumer choose his brand. Along with this, a small business owner might want to pay retailers for the point of purchase displays and preferred shelf space, to ensure more visibility. At this stage, a promotion on your website might just be a great idea.
Make Changes
Be quick in making changes in your policies and procedures to adjust with the market and demand. Quickly make amends as soon as you find a dissatisfied customer on social media. As a small business owner, you are going to face a lot of situations where your company or product will fail customer’s expectations, however, if you are quick in making up for the mistake, the customer will soon forget and might even spread a good word about your company in terms of customer service. Also, make sure what you have done for the customer is available on the web for others to see.
Promotional objectives for the same product may be different across the Product Life Cycle (PLC). Just like different promotional approaches will be appropriate at different stages of a PLC, promotional approaches also change depending on the stage of the consumer’s decision process that the marketer wishes to influence. You may read about this in detail in my article Most Effective Advertising Techniques.
Pretesting
Pretest your advertisements to see how effective they actually are in influencing consumers. It is common to have to redesign an ad if it is found not be to be as effective as targeted. Note that selecting advertisements is often a tedious process of trying and testing and keeping the best, while trashing the rest. Be prepared for trials. It takes time!
Among other several types of advertising, the ‘pioneering’ ad can be used to create awareness of a product and brand and to instil an appreciation among consumers for its possibilities. The basic idea here is to show down other brands in order to bring yours up. In finer words, it is the competitive or persuasive ad attempts to convince the consumer either of the performance of the product and/or how it is superior in some way to that of others. Comparative advertisements are a prime example of this. For instance, note the ads that show that some sunscreens are more effective than others. The pioneering ad process also follows reminder advertising, which seeks to keep the consumer believing what other ads have already established. For example, Pepsi ads tend not to provide new information but keep reinforcing what a great drink it is and that no other drink comes close to it in terms of consumer’s choice.
Advertising Program
Developing an advertising program entails several steps. We at HyperEffects, make sure that small business owners are made aware of different advertising programmes available for them; we can also help you with the end-to-end process of advertising. Our one-hour free consultation program helps you make the correct decision about advertising your product, by identifying your target audience.
