Video marketing is an effective way to connect with customers and provide value to your target audience. Although creating videos can be a lot of work, it is worth it in the end.
If you are thinking of adding video marketing to your small business strategy, it is important to understand the benefits of video production and how it can help you grow significantly.
Increase Social Media Engagement
Creating video content is an excellent way to stand out on social media. Engagement with your audience is crucial, and if your content is not driving engagement or conversion, then your marketing strategy is not effective.
Boost Online Presence
Having an online presence is essential in today’s digital age. Video content is easy to consume and share, which can increase your brand’s visibility online. An engaging video can also enhance website visitors and lead to people sharing your content within their circle. Video marketing can help your small business become a dominant brand online.
INCREASES UNDERSTANDING OF YOUR PRODUCTS/SERVICES
Research shows that consumers prefer to interact with video content over conventional text posts when it comes time to educate customers about your brand and what you have to offer. In fact, 94% of marketers say that videos have increased understanding of their products or services among viewers.
Rank Higher in Search
Adding video to your website can significantly increase your search rankings on Google (and others like Bing and Yahoo). Since YouTube is the second-largest search engine, optimizing your videos on that platform can also help your search rankings.
Offer Your Consumers the Medium They Want
Over half of global internet users aged 16 to 64 say that watching videos, TV shows, and movies is their primary reason for using the internet. Furthermore, 86% of people would like to see more video content from brands. Educational/explainer video-style content is most desired by 36% of people, with 14% wanting to see more product demos.
Increases Conversion Rates
Videos appear in 70% of the top 100 search results listings, and people are more likely to buy after watching a video. Thus, video marketing is an effective way to boost conversion rates.
Drive Sales
Video marketing increases customer trust, conversion ratio, and revenue, builds engagement, and is cost-effective. When people have trust in your brand, it increases sales.
Cost-effective
Compared to other marketing strategies, video marketing does not require a significant investment. Small businesses can keep costs low and increase profits while benefiting from the ultimate benefits of video marketing.
We have always emphasized the importance of having a good website for your company because it can act as your best tool for marketing and sales. A poorly designed website can repulse people from your business and can cause you to lose customers before you even have them. Get in touch with HyperEffects to work on creating, enhancing, and making the website of your company more user-friendly.