SEO or (Search Engine Optimization) is the method used to increase a website’s search results, and when applied properly, can result in a major increase in website traffic. What Search Engine Optimization essentially does is utilize the algorithm of a search engine, such as Google or Bing, to bring in “high quality” traffic to your website. A search engine is a website with an algorithm that uses keywords and phrases we type to identify the websites that most closely match what we are looking for.

1. LinkedIn Learning

With free access to over 16,000+ courses led by industry experts, LinkedIn Learning helps you take your skills to the next level. You can access LinkedIn Learning’s expansive education material on SEO in the form of standalone online courses, or pre-defined learning paths.

While the courses cover specific topics, the learning paths give you a complete and structured learning experience on becoming an SEO expert or a master of Digital Marketing. From essential SEO techniques to marketing tools, the learning paths on SEO cover everything you require to achieve maximum visibility on search engines.

You can even access exercise files to apply your new SEO skills and on completion of each course, you’d stand the chance of earning a certificate or badge.

2. Semrush

Trusted by the world’s leading brands, Semrush is known for its award-winning toolkits and SEO suite that helps industry professionals check website traffic, improve rankings, and perfect their digital marketing game. That’s not all.

What makes Semrush special is its incredibly useful resources on SEO. From downloadable guides and Ebooks to educational webinars and case-based podcasts, Semrush has all you need to improve your SEO skills and broaden your scope. Besides, Semrush’s Academy lets you acquire vital skills with top-notch experts from the field.

3. Search Engine Watch

Since the landscape of SEO changes rapidly, this platform is another tool to gain knowledge and navigate the unpredictable terrain. Search Engine Watch is designed to help you figure out how search engine algorithms work to benefit your business. With the aid of videos and blog articles you will learn how to research keywords, on-page optimization, writing for the web, content strategy, link building, and how to use Google analytics.

You will also learn how to implement the latest accelerated mobile page technology and deal with semantic natural language search to help put your web page center stage on Google and other search engines. One other benefit you will find with this site is several links to outside resources for learning. So if you are struggling to understand the concept of SEO, or just need to expand on what you already know, this is the place to be.

4.  Search Engine Journal

Search Engine Journal consistently brings its members updates and “how-to” articles from the most reputable experts in search engine optimization, paid search, and social analytics and tools. They constantly add articles to help you utilize sites like Google, Yahoo, and Bing to help increase traffic to your site. SEJ also keeps you up-to-date with the latest intelligence on PPC and CPC. One other aspect of this platform is to help readers develop better, more entertaining content.

While SEO is an important part of having an online platform, the content you create is what keeps you relevant and separates you from the rest. Visit this platform to find fresh takes on how to keep your content engaging in order to get people, not just clicking onto your site, but engaging with your content. Virtually all contributed articles, tutorials, campaign critiques, content marketing strategies, and best practices come from and are covered by real online marketing experts. 

5. SEO BY THE SEA

SEO by the Sea is a blog site operated by Bill Slawski based out of San Diego, California. Slawski stays current on everything related to search engines and internet marketing. Bill Slawski has been in the business of professional search engine optimization and internet market consulting since 1996.

He uses professional and proactive approaches to help businesses find their way in the online world, which certainly gives him high credibility within the online community. Some of the services offered by SEO by the Sea include in-depth SEO site audits along with recommending how to improve, keyword research, link building strategies, SEO training, and coaching, local search SEO to increase online and offline traffic, blogging consulting, analysis of competitors, and SEO guidance during the development of your website. 

We have always emphasized the importance of having a good website for your company because it can act as your best tool for marketing and sales. A poorly designed website can repulse people from your business and can cause you to lose customers before you even have them. Get in touch with HyperEffects to work on creating, enhancing, and making the website of your company more user-friendly.