This is an up-to-date list of important business trends in 2022. Along with companies, changes in consumer behavior and tech innovations drive each trend. Whether you’re a startup or part of a Fortune 500 company, these trends are worth keeping an eye on.
Spending on social media will increase.
The leading social media platforms have billions of users between them, so it is no surprise that social media has been a growing target for marketers. That rapid growth won’t stop in 2022.
Estimates from insurance firm Finaria suggest that social media ad spend will increase by 15% in 2022, growing the total spent on social media ads to $105 billion. That’s nearly double the $54.4 billion total social media ad spend in 2017.
The balance between human workers and intelligent robots
We now have increasingly capable robots and artificial intelligence (AI) systems that can take on tasks that were previously done by humans. This leaves employers with some key questions: how do we find the balance between intelligent machines and human intelligence?
What roles should be given over to machines? Which roles are best suited to humans? There’s no doubt that automation will affect every industry, so business leaders must prepare their organizations – and their people – for the changing nature of work.
Augmented reality and virtual reality come into their own.
Augmented reality (AR) and virtual reality (VR) have been in the zeitgeist for some time now, but 2022 might be the year they break new ground in terms of business adoption. Best of all, small businesses could take the lead on the trend.
Small businesses should consider using AR and VR to stand out from the competition and generate excitement among their audience.
Re-configuration of supply chains
Over the last few years, China has emerged as the undefeated hub of global supply. But then came the pandemic. The disruption created by Covid-19 was unlike anything the world had ever seen.
Nobody was prepared for the world’s second-largest economy, China, to go completely off the grid and shut down every one of its external logistical connections. And that’s why global businesses have no choice but to reconfigure their supply chains.
Evolution of traditional workspaces and remote teams
A huge chunk of global businesses are encouraging their employees to work from home, even post-Covid. Before the pandemic, though some companies offered work-from-home facilities, the majority weren’t ready for this sudden shift.
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