At one point or another, every business hits the iceberg, where growth just doesn’t seem to breakthrough. Maybe you’re a new business having a hard time getting off the ground, or maybe you’re just hitting a snag. In either case, it happens to everyone. It’s hard to keep up continued success in business and marketing, but sometimes all we need is a good marketing and growth hack, a simple, easy-to-implement missing link that will get us where we need to be. These are things that can help us switch up our tactics and change for the better.
1. Create stellar content for digital marketing
The key to making content work for you in terms of gaining the awareness, leads, and sales you want is to make sure that you’re adding tremendous value. This means that the topics you write about and tips you put forth are actionable and consumed by your target audience.
One of the biggest mistakes I see companies make is that they develop content and hope that it will attract attention right away. Know that your content strategy needs to be focused on both short- and long-term goals. You’re really running a marathon, not a sprint.
2. Run social ads
Advertising on social media networks is a no-brainer. Let’s say you’re in charge of generating leads for a B2B SaaS product and need to figure out how you can drive sales-qualified leads that will turn into opportunities — which social networks would you want to consider?
For starters, look at these three: LinkedIn, Facebook, and Twitter.
You’ll be able to narrow down specific personas, test multiple creatives and messages, and collect data to see what works best.
3. Leverage Video Marketing
Video is one of the most digested forms of media across the board. As you scroll through your Facebook feed, have you noticed its primarily video posts?
Video marketing is an ongoing trend that isn’t going away. Many people will opt to watch a video going through product features, versus reading about a product. In fact, 4X as many customers would rather watch a video about a product than reading about it.
4. Use Landing Pages to Personalize Your Ad Post-Click
Once someone has clicked your ad, where you send them next can either make or break your campaign. A landing page is often one of the first impressions your prospect will have of your company. Optimizing your messaging, call-to-action, and other elements of this first-impression page are very important for optimizing your ad ROI.
Consistency and message match are essential characteristics of an optimized search ad because they create personalized advertising experiences for the search user.
5. Keep Up with Your Competition
We know that all you can truly do is do the best that you can with your business and take the steps necessary to grow. But it’s also important to keep an eye on what’s going on with your competitors. Keeping track of the deals they are offering, roughly how much traffic they are getting, and how their content compares to yours is important to understand what it will take to get to the top of your industry. Sign up for their newsletters and browse their social media.
6. Organize a Contest or Giveaway:
This is the most proven digital marketing hack that businesses use to increase their sales. If you provide services, you can offer them for free through a lucky draw, or if you have an online store, you can organize a contest or giveaway. Try giving away items that are trending as it will generate more interest. Fix a date and clear terms and conditions before organizing such a contest. Announce winners on your website or page and preferably show their feedback to enhance a customer’s confidence and trust in your company.
We have always emphasized the importance of having a good website for your company because it can act as your best tool for marketing and sales. A poorly designed website can repulse people from your business and can cause you to lose customers before you even have them. Get in touch with HyperEffects to work on creating, enhancing, and making the website of your company more user-friendly.