Keys to Making Smart Business Decisions

Keys to Making Smart Business Decisions

Smart companies aren’t just those that have intelligent leaders. They also have systems, tools, and proper planning in place that allow every department or function to run together seamlessly. To become a smart company, you need to integrate smart ideas into every facet of your business. Here are some tips from members of the online small business community.

Part of running a smart company is eliminating any factors that may be slowing you down. Sometimes, the people around you may be causing problems. Other times, the problem may be within yourself.


1. Integrate Everything Like a Smart Company

Today’s businesses have so many different options for tools and technology. But all of that can be a bit overwhelming. So many smart companies are finding ways to integrate all of those tools into fewer solutions and dashboards.

2. Set Clear Objectives

Using the SMART mentality, you should be able to set clear business goals and objectives. An example of a business goal may be in the marketing department: to increase audience engagement. You’ll need to consider what this means and how to accomplish your objective.

First, you need to be specific and determine how you’re going to measure success. What does audience engagement mean? Is it the amount of time a visitor spends on a specific page, the number of return visits, or whether they sign up for a membership or follow you on social media, for example?

Next, you need to consider actions you can take to reach your goal of increased engagement, such as revamping your website or your marketing campaigns to increase interest. 

Set Clear Objectives

3. Choose the Right Conversion Method for Your Business

Your business can change over time. So the structure and location that you choose at first may need to also change. In this CorpNet post, Nellie Akalp explores the differences between statutory conversion and business domestication so you can best choose the option that’s applicable to your business.

4. Be strategic.

One of the keys to being productive and purposeful is to be strategic about how you approach your days. One thing I teach in my classes is to fall in love with your goal but to work on the strategy. It is the strategy, the true actions, and fundamentals, that will get you to your goal.

5. Make it measurable.

The only way we know if we are making progress is to measure our actions and results. When we measure, we gain awareness as to what is working for us and the activities that are not working or yielding the results we want. Armed with this information we can then pivot or make adjustments to get us into the right activities to reach our results.

6. Focus on how to draw more customers.

Business is increasingly going online, and you don’t want to miss out on a growing market. Focusing on drawing more customer leads through your website is a meaningful goal. It’ll take a lot of planning and effort to increase your leads, but it’s worth the effort. Every contact who becomes a customer is a win for your business.

Focus on how to draw more customers.

7. Believe in yourself.

Smart people, knowing who they are, believe and trust in themselves first foremost. They do not need the validation of others to make decisions. They instinctively know what is right for them and they go after it. They do not want or wait for change. Being in the holding patterns of waiting or wanting doesn’t fit their style. They take action and create change. They know the only person they can count on completely is themselves. 

We have always emphasized the importance of having a good website for your company because it can act as your best tool for marketing and sales. A poorly designed website can repulse people from your business and can cause you to lose customers before you even have them. Get in touch with HyperEffects to work on creating, enhancing, and making the website of your company more user-friendly.

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