Leading & Managing Female Entrepreneurs on Social Media

One of the most powerful ways to build connection online is with a content strategy that builds trust and community by being relatable. Recently, leading female entrepreneurs are launching their own groups on social media to support their business goals. It is making a major impact on their bottom line. In my recent post Successful Female Entrepreneurs, I have discussed how over the last 40 years, ambition and success have become loaded terms, especially for women. Today women can do it all, however, does that mean they should? It depends on who, and when you ask. Today, the business industry is flooding with powerful, professional leaders. What happens when these leaders are women leading in male- dominated industries? 73% of women in their 20s ranked their career as “very important”, but that eager majority falls to 61% for women in their 30s, 50% for women in their 40s and 50s until it drops down to 37% for women in their 60s.

In this post, I am going to discuss how social media communities are helping leading female entrepreneurs make an impact and increase their bottom line.

Creating Community

It’s no secret that the journey of a female entrepreneur can be isolating and lonely at times. So they have sought to forming online groups that attract like-minded people who share a common goal or vision. This helps them feel connected and let’s face it, not so alone! Attracting a community around their brand has also helped women develop an endless pool of loving fans know them, trust them and like them. This kind of connection ultimately leads to an increase in sales and new business opportunities.

Connecting with Content

When the theme or goal of a group is to share and support content that is of interest to all group members, they ultimately connect through the posts and comment threads within the group. This enhances the experience of connecting with like-minded people on a regular basis and keeps all the members engaged and returning for more content and newer connections.

Being the Expert

Owning a group means helping people navigate challenges, guiding conversations in the group, and supporting people with content that helps them get closer to their goals. No matter what they are doing, the content strategy behind this action positions them as the go-to expert or resource for their ideal client’s questions, challenges and hurdles.

Enhancing Current Offerings

Some entrepreneurs will create a private group as a place where they share product/service challenges, success stories and FAQs. Members join such groups to ask for support and the entrepreneurs engage with customers to enhance their current service or product offerings. This is a great way to connect their customer pool online, creating a community of people who have a similar interest. They make themselves available to get feedback, seek product reviews and promote newly released products to a loyal audience.

Reinforcing Likeability

When your customers connect with you at a personal level, they get to know you. While it is difficult to engage with as many people at the same time in real life, hosting a group makes entrepreneurs more accessible via network connection on a regular basis. Prospective clients get to know you and eventually like you in a way that feels genuine and personal. The environment of a group creates opportunities for such connections to develop and prosper.

Developing Trust

Just like we start trusting someone that we meet on a regular basis and share ideas and opinions with, the online environment enables group members to come together, share ideas and develop trust over a period of time. You online followers, community numbers and participation is social proof of your consistent authenticity about what you do and how you help people.

This can be done relatively easily with a content strategy and editorial calendar of content that gets posted in a consistent manner. In today’s world of internet, HyperEffects‘  content and community engagement strategists help thought leaders connect and inspire with purposeful content strategies. Contact us for our one-hour free consultation session to understand the concept and incorporate it in better online engagement.

We understand your world are here to help you become more relatable. This may increase your chances of connecting faster and with more impact than one who remains aloof and disconnected.

Hyper Effects | Grow Your Business