Whether you are launching a new business or already have one, having a strong online presence for your brand is extremely important.

In fact, consumers are more likely to learn about local businesses online than anywhere else. In 2019, 70% of surveyed shoppers said that the ability to shop in person or in a store was important when deciding which brand or retailer to buy from.

Small business owners looking to track ROI and brand awareness need digital marketing. Digital marketing is not only essential for promoting your products or services, but also for optimizing your online assets, which is critical to your overall business success.

Flyers

This is the carpet-bombing method of cheap advertising. You can distribute flyers to all the mailboxes within reach in an area where you would like to do business. Your flyer should be brief and to the point, highlighting the services you offer or products you sell, and providing contact information. Offering a free appraisal, coupon, or discount never hurts.

Google My Business

Ranking your Google My Business (GMB) listing is one of the most powerful things you can do for your business. In fact, if you run a local business targeting local clients, I would dare to say it is THE most powerful strategy available to you.

Content Marketing

In 2016, 18% of marketers said that content marketing had the greatest commercial impact on their business of any channel.

Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer action.

Know Your Customer

There is no such thing as a one-size-fits-all marketing strategy. Each business caters to a different niche in the market, and therefore each company requires a marketing plan specific to its goals and needs.

Create A Website

Websites are the modern-day business card. It is the first thing potential customers see when they Google your company name, and the first chance for your company to make an impression. A website is the foundation of a marketing plan.

Host or sponsor local community events.

Digital marketing is great, but building a real-world bridge between your audience and your brand is invaluable. Consider sponsoring or hosting a local event whenever possible to increase brand visibility in your local community.

Localize paid ads.

Advertising groups can filter ads by location and IP, allowing ads to be targeted to local users. This feature is used by Google, Facebook, and other digital advertisers.

Optimize Your Emails

Most people feel like they get a lot of emails. Some may say too many, yet 86% of consumers prefer email when communicating for business purposes. Long story short: email shows no signs of slowing down because of how effective it is.

Boost Your Social Media Content

Social media algorithms are constantly evolving, and oftentimes these changes mean it’s harder to gain traction organically. That’s where paid advertisements and boosted posts can help level the playing field.

In-Person Networking

Even if your business is primarily online, consider adding networking to your marketing tactics. Remember, success in business is about relationships, and networking allows you to make the types of relationships that lead to sales, referrals, and other important business growth.

We have always emphasized the importance of having a good website for your company because it can act as your best tool for marketing and sales. A poorly designed website can repulse people from your business and can cause you to lose customers before you even have them. Get in touch with HyperEffects to work on creating, enhancing, and making the website of your company more user-friendly.