Promoting Small Business on Social Media – Its Best Way.

Promoting small business on social media has taken an interesting turn today, with social media and promotion being deeply and intricately intertwined. I have discussed about this in detail in my previous articles.

History

• As discussed before, historically and traditionally, small business owners have majorly been earning from local sales, income from which has mostly gone to running and maintaining costs.
• However, internet marketing has served as a powerful promotional tool and has helped boost demand for sales in small businesses.
• Most small business owners are selling some or all of their products online, free of charge and without needing a store or brand to promote them.
• The videos, pictures and reviews published online are used to advertise relatively unknown brands which the consumers are not yet ready to pay for.
• These are also used by established groups or individuals around upcoming products to build momentum.

Effective Platforms

• Lately, websites dedicated to small businesses and the digital curation of new businesses have been emerging and gaining popularity.
• This has become an effective platform for young entrepreneurs to promote and sell their products and services, because most of these are created and visited by people involved in the same kind of business or looking for a specific product/service.
• It is interesting to note that these platforms also serve as business magazines that have dedicated writers and generate a separate revenue stream.
• Because these sites have dedicated experts constantly writing about new trends and launches in the industry, they also play an important role in building a reputation for a band.
• New businesses are shared, talked about and stamped ‘approved’ on such sites and are helpful for business owners in expanding their fan-base and advertising new products.

Changing Trends

• Changes are introduced in a business in order to gain positive outcomes, like increasing profit, improving customer service, improving employee benefits, keeping up with the changing world and technologies available, standing out in the competitive business platform etc.
• Each individual involved when your business is adopting new technology and is hence going through the change process, is responsible for effectively responding to the process and supporting it in order for the change to happen without much negative consequences.

• Each one should be able to identify the reasons for this change and should be able to adapt to the effects of change on one’s own work.
• Individuals or teams involved in the implementation of the change process should occasionally review the effects of change on employees and processes and then record and analyse the outcomes.
• You may read about this in detail in my post Supporting Change in Business Environment.

Advertising

• Advertising your business has never been easier.
• As discussed in my article Quick Business Development Tips, one of the best things about the internet is that the size of your company does not really matter.
• If you have a good website, that is user-friendly and sells unique products at competitive prices, there is no reason why your website would not rank ahead of a large multinational competitor on Google, and funnel off some of their traffic.
• This is an important reason why a website is even more important for a small business than a big one, it helps level the playing field.
• Once you have a website for your company, advertise as many products as you want on it.
• Just make sure you contact a good company to create and manage the website.

In my recent articles, I am trying to understand and evaluate the small business environment with regard to the more encompassing implications of the Internet. I hope to provide some insight on the future of the industry through this research, and share with the entrepreneurs and brands some conclusions about the impact and related factors leading to this ‘absolute transformation’. HyperEffects can assist you with creating and maintaining a website. If you have specific requirements for a customised feature such as an internal social networking tool for your employees, connect with us for a free consultation on how it works and how you can benefit from it. We are always here to help and advice.

In my next article, I am going to write more about the effect of internet on today’s business world. Please share your experiences in the message section and I will add them to my future articles.