Sure-Shot And Best Way to Get Clients

Want to be booked months in advance? Everyone wants that, don’t we? Getting clients to keep your business afloat can be one of the most anxiety-inducing and difficult struggles for a business owner. In today’s post, I’m sharing some in-depth strategies to help you get more clients for your service-based business.

Online Presence

• Facebook pages may be going through that angst teenager phase, but as a whole? Facebook can be a killer way to find clients and build your business.
• A lot of people have been throwing around the idea that “Facebook for business is dead.” Since Facebook pages now have a very small organic reach, it’s easy to assume that the whole platform is useless. Don’t assume.
• Join Facebook groups where your ideal client might be. For example, if you’re a software designer, you might want to join groups geared at small business owners or bloggers, as these are people who would need your services.

• Do not spam or self-promote. Instead, be outrageously helpful when people ask questions in the group. That is literally all there is to it!
• Link your business’ Facebook page and company website to your profile. The other group members will take note of your expertise and will check out your profile and eventually reach out to you.

Great Experience

• If someone had a great experience working with you, they’ll be quick to share your expertise with everyone they know.
• Take a moment and literally map out on paper what your client process will look like.
• Perfecting your process and making everything as smooth as possible for your clients will increase the chances that your clients will refer their friends or peers to you.
• Try to be very specific and streamline your process so that everything flows in a way that will enhance client experience.
• Do not aim to make a ‘happy client’. Make a ‘delighted client’. Think out-of-the-box to find better ways to improve your service, and keep working on it, constantly.
• You may share bits of the process with your clients to keep them in the loop. The less confused and frazzled your clients feel, the more likely they are to recommend you.

Smart Work

• Don’t just work hard, work smart.
• Find clients who have a large, engaged audience and never miss a chance to work with them.
• This is not going to be easy, because your business is still young, but if have found one, do all you can to retain them and make them come back.
• After working with such a client, you will have your own leads and probably more clients simply from having your link at the bottom of their site.

• Such clients will lead you to work with other big clients who find you through their site.
• This will help your business grow and might become the single biggest turning point for you.

Keep Track

• Follow up with potential clients that never purchased. Maybe they are in need right now, and you hit the nail right in the head.
• Scan your inbox for emails from clients who initially inquired about your services and then never emailed you back. They are already half-convinced about your business and services. Just the right kind of self-promotion will help you bag them.
• Save these contacts and make sure you recognise them by their name, should they decide to contact you. This will make them feel special and also make them believe that you are keen to work with them.

• If you’re really bold and can handle it, you may even want to email the people who never followed through and ask them why they decided not to purchase from you.

I have discussed in my previous posts how you can look at some of your competitors’ websites to get an idea about building your own website. It is important to have a website for your business. This is your home base and all of your internet endeavours will run to and from it. As a starting point, you can contact a media consultant to help set-up the website per your requirement. Selecting a domain and figuring out a quality hosting plan to get off the ground, the design and layout of your site, all of these can be taken care of by HyperEffects. You may also use the insights you gleaned from your competitive research and select something that’s clean, engaging and simple.