The Power of Being Kind And Soft.
Today, the business industry is flooding with powerful professionals, a lot of which are females. One major change that the corporate and business world has seen in the new millennium is that professionals have adopted a more finessed approach to communicating by utilizing soft power to direct and influence the behavior of others. Could this change be attributed to the presence of so many successful women around?
When you are looking to get what you want, experts encourage you to do the same- utilize soft power to direct and influence the behavior of others. It has been adopted as a key to successful people management across industries -Soft is the new power. So, today I am going to discuss about embracing your feminine edge to win in love and life.
I am going to share with you how exercising your feminine energy could be your key to success.
The Ultimate Game-changer
Soft power is an international political term related to the power of attraction and the ability to negotiate. It is about how you communicate. When we say “soft skills”, it stands for your “communication skills”. It’s what you want to bring to the table and using that information, ultimately, to get what you want. It is what attracts other people to you, what you lead with. It’s all about your ability to attract and then influence.
How being soft relates to a woman, whether it’s professional or personal, is understanding what you have innately, what your gifts and your strengths are and using them as an asset.
Soft Characteristics
There are certain characteristics that are typically associated with the term ‘soft’. Some of these are- the ability to be pleasant, which is not gender specific, but works wonders. Flexibility, to use your non-verbals in terms of eye contact, your interpersonal skills that keep the audience, client or employees engaged and even your smile. It’s also your energy. People want to work with people that they can feel positive energy with. A lot of times, people get promotions based on who likes them, who they engage with, and who they network with, instead of being promoted for their skill-set. It makes a huge difference.
Soft Factor to Success
Being soft is a factor in your success, and so is being hard. You could, at times, be misunderstood because of your nature, if you are very aggressive and hard-nosed. In such cases, softness plays an important role. It does things differently, because in a soft manner, you sound more assertive and less aggressive. Learn to make this adjustment and you will soon see the difference I people’s reactions and responses.
You have to diversify your communication portfolio. Remember, it’s all about knowing the timing and knowing your audience. There is a time to just be yourself and go hard but there’s also a time to be nuanced or to change your approach based upon who you’re talking to. Knowing who you are talking to requires research on your part, and plays an important role in your soft skills.
Today’s woman knows exactly what it means to be strong, independent, direct and provocative. Many women have made a name for themselves as someone whose personality tells precisely the definition of success. One of the most powerful ways to build connection online is with a content strategy that builds trust and community by being relatable. You may contact HyperEffects to understand more about the benefits of strategizing your business content and reaping benefits out of it. As discussed in my post Leading Female Entrepreneurs on Social Media, recently, leading female entrepreneurs are launching their own groups on social media to support their business goals. It is making a major impact on their bottom line. Over the last 40 years, ambition and success have become loaded terms, especially for women. Today women can do it all.
If you want to move up the ladder, you also have to graduate your ability to communicate and to reach people in a way that is lasting and leaves an impact. So, no matter what the outcome is, make sure people know or receive from you exactly what you want them to, by putting exactly that foot forward.
Don’t take being ‘soft’ as negative or being feminine as wrong. Learn the tricks of their trait and make the boy-gang a strong one!
The take home message is – use your best assets and be intentional about how you use them.
