Getting The Attention Of The Right Crowd Through Video Marketing

Did you know that people are 80% more likely to remember about your product or service if they watched a video about it? An enticing video will attract your potential clients and retain your current ones. A custom-made video that offers state-of-the-art production and unique perspective, can give you the status you deserve. A powerful video can become your way to success.

Importance of Marketing

• Companies find new ways to market their product which may be more attractive than their competitors and are more useful and interesting for the customers.
• People become customers only when they feel that you have something that is useful to them.
• Just getting the attention of public does not lead to sales.
• Getting attention of the right crowd, of people who are willing to pay for what you have to offer, is what your business needs.
• You might still have your doubts.

• Is it really worth to consider using videos for promoting your business? Do you have enough resources to study and apply video content in your marketing?
• The answer is simple: Yes, it’s worth it.
• Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there.

Here are some reasons why you should use video marketing right now.

Future of Marketing

• The future has already arrived.
• Undoubtedly, video marketing is one of the newest additions to your promotion toolbox.
• According to a study, 61% of businesses have started using video content marketing.
• 66% of these companies were not using video a year ago.
• This has been a full-on video revolution year for marketers.
• This trend has progressed rapidly and will reach new heights sooner than we think.

Building Trust

• Trust is the foundation of conversions and sales.
• But building trust should be a goal on its own.
• The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content.
• The whole concept of content marketing is based on trust and creating long-term relationships.
• Video content is likely to engage customers and ignite emotions.

 

• Promotional videos can foster trust as well. Some consumers are still sceptical about buying products and services on the internet because they of the fear of being cheated.
• But effective marketing videos present your products in a conversational form.
• That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online.
• When we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand.
• Stop selling and let the people come to you by providing them interesting and useful information.
• So, if you are serious about content marketing, you must be serious about video, too.

Social Shares

• In a social media context, video marketers must remember that people share emotions, not facts.
• 60% of the social marketers used video content in 2015 and 73% of the total respondents planned to use it in 2016. And they sure did.
• Social networks also encourage video content with their new features.
• Facebook has launched 3600 Video, Live Video, and Lifestage.
• Instagram put in place 60-Second Videos & Instagram Stories, Twitter has Periscope.
• YouTube is the second most popular social network in the world.

• 76% of users say they would share a branded video with their friends if it was entertaining.
• So, create fun entertaining videos to encourage social shares.
• Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.

Attention is limited and it is not possible for anyone to pay attention to everything, so being noticed is a task. Every customer likes to buy something that’s new in the market.  If the product or service you offer has different features and is exclusive, it would be easy to attract attention of the potential buyers. Once you have a website for your company, advertise as many products as you want on it. Just make sure you contact a good company to create and manage the website. You can totally rely on HyperEffects for all your website related requirements. Our experts are professionally qualified to provide end-to-end support in all your website designing and maintenance related requirements. Entrepreneurs and small-business owners are welcome to enrol for our one-hour free business consultation session to learn more about our support services.