If you are a business owner and you want to promote yourself on social media, then let me tell you that it is not really going to be an easy job for you. It is really important to find the exact balance that is required for the perfect promotion of the products and services and it is close to impossible if you do not know the right way of doing it.

However, Social Media Buzz is the one thing that you can do by implementing the right social media marketing & advertising strategies.

BONDING

Connect with your audience by posting welcoming, empathic and warm content. You need to empathize with your readers. They want to know that they are important to you and that their needs are at the core of your business.

TRANSFORMATION

Remember that whatever you’re selling, whether it’s a home study program, a book, your consulting services, or anything at all, what people are buying is not the stuff they receive it’s the transformation they dream of.

Produce videos

Videos create a bigger impact than written content because of the presence of visuals. It takes a lot of effort to create, but all your hard work will pay off. Videos can be a mini-advertisement, show behind the scenes, using stop-motion animation, or film explainer videos of your products.

Don’t reveal too much

Sometimes marketers get carried away and reveal too much information before the launch. But then what’s the big reveal?

Build anticipation and create some suspense about what your product has to offer. Drop hints, create hype but make sure there is some exciting “reserved” information you leave behind for the actual social media launch.

Tell a story

A compelling narrative is a powerful way to get people engaged with your product before it hits the shelves.

No6 Coffee Co. uses social to tell stories about the ways everyday folks and businesses use their product. This is not only an interesting, innovative way to showcase their new blends, but it also highlights the positive relationship existing clients have with their coffee. That’s something that can pay dividends when promoting to new ones.

Engage

Get your potential attendees interacting with you early on by enabling some measure of feedback or crowdsourcing on the conference programming. South by Southwest has always led in this area, with its “panel picker” process that turns over 30 percent of the programming selection to potential attendees.

Intrigue

Almost all events have an official website. But very few (except for the geek events) take full advantage of all the free event listing and event management opportunities. At a minimum, you should create event pages on:

Facebook Events

Eventbrite (where you can also sell tickets if you’re so inclined)

Linkedin (if it’s a business event)

Make sure to select the platform or registration software that fits your audience.

Invigorate

As the event draws closer, you have to pull potential attendees off of the fence with content hors-d’oeuvres.

Social Media Examiner does this well by consistently sharing what attendees can expect at their annual Social Media Marketing World conference leading up to the event. They share what speakers will be presenting and fun events to look forward to. 

We have always emphasized the importance of having a good website for your company because it can act as your best tool for marketing and sales. A poorly designed website can repulse people from your business and can cause you to lose customers before you even have them. Get in touch with HyperEffects to work on creating, enhancing, and making the website of your company more user-friendly.