In the era of social media, some business owners may think that having a website is unnecessary, but that couldn’t be further from the truth.
While it’s relatively easy to create a social media profile on platforms such as Facebook, Instagram, Twitter, or LinkedIn, it is incredibly important to have a “home base” from which all your social accounts can link back to. In fact, VeriSign found that 84% of surveyed customers said they believed a business with a website is more credible than one with only a social media page.
Here are top 6 benefits of having a website for your small business.
Wider audience reach due to website accessibility
Regardless of what kind of small business you are running, having a website accessible 24/7 without taking breaks for holidays and weekends is a huge advantage. While your physical shop is closed at night, your online shop can keep on selling and bringing you income by catering to customers at any time that is convenient for them.
Online Presence 24/7
Having a website means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website can continue to find and secure new customers. It offers the user convenience as they can access the information they need in the comfort of their own home, with no added pressure to buy. Plus, as most companies nowadays have their own website, there’s every chance you could be losing customers to your competitors by staying offline.
Credibility
In today’s modern world, there is an expectation for any reputable company to have some kind of online presence. Potential customers would likely be distrustful of any business that didn’t have a telephone number or a physical address, and the same can be said for not having a website and email address.
Enables You to Receive Online Queries
A lot of small business owners these days prefer online queries over phone calls. It’s easy to understand why. After all, you can answer emails on your own time, and it doesn’t matter if 20 people contact you at once online — you can still get to all of them.
You Can Use It to Learn More About Your Customers
Websites aren’t only about sharing your business with the world. If used correctly, they can also help you learn more about your customers. Then you can use that information to drive more sales and conversions.
Acts as a Portfolio of Your Work
It doesn’t matter which industry you work in, a website is a good way to display your work. You can use online portfolios, photo galleries, and customer testimonials to do this. You can show what makes your company unique and provide feedback about your work. Take Amazon as an example: after reading recent reviews, most buyers base their opinions on the seller.
We have always emphasized the importance of having a good website for your company because it can act as your best tool for marketing and sales. A poorly designed website can repulse people from your business and can cause you to lose customers before you even have them. Get in touch with HyperEffects to work on creating, enhancing, and making the website of your company more user-friendly.