Business Marketing

How Can We Become 'Warm' Leaders?
Business Marketing

How Can We Become ‘Warm’ Leaders?

Here are some points to become a ‘Warm’ Leaders… We should start by bringing about […]
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What Do Good 'Consultants' Do Differently?
Business Marketing

WHAT DO GOOD ‘CONSULTANTS’ DO DIFFERENTLY?

What Is a Consultant? In every company a small group of salespeople almost always deliver […]
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Pick a Business Model
Business Marketing

PICK A BUSINESS MODEL

How to pick a business model according to your budget… You’re likely to change your […]
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Do Engaging Employees Make for a Sound Business Case?
Business Marketing

DO ENGAGING EMPLOYEES MAKE FOR A SOUND BUSINESS CASE?

Engaging employees offer a lot of benefits to your business. Research done by Gallup indicates […]
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Weave a MATT (Milestones, Assumptions, Tests, Tasks)
Business Marketing

WEAVE A MATT(MILESTONES, ASSUMPTIONS, TESTS, TASKS)

A mat is “a heavy woven net of rope or wire cable placed over a […]
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Dealing with Disinterested Employees
Business Marketing

DEALING WITH DISINTRESTED EMPLOYEES

We can read your thoughts. You are thinking: ‘This can happen in a company populated […]
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Treat Your Employees As You Treat Your Best Customers
Business Marketing

Treat Your Employees As You Treat Your Best Customers

If you take care of your people, your people will take care of your customers […]
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Customers As Full-time Employees
Business Marketing

Customers As Full-time Employees

Companies are not satisfied with merely transforming us into partial employees. Now they are working […]
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Transform Your Customers into Brand Advocates
Business Marketing

Transform Your Customers into Brand Advocates

The only path to profitable growth may lie in a company’s ability to get its […]
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THE RETURN OF DESIGN
Business Marketing

THE RETURN OF DESIGN

What would it mean to prioritize design over chance? Today, “good design” is an aesthetic […]
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