Do What You Like.“I am not responsible for the response this crap gets”.

A young entrepreneur once asked me “Should i make something no one cares about?” My answer was, no you shouldn’t. YOU should care about it. And that’s all that matters.

No marketing company has the right to say this to you. All you, young entrepreneurs, stop listening to all that the marketing guy tells you. Every day I get feeds in my inbox, for a new way to do business that will be successful. Most likely the email will have a link that takes you to their website where they compel you to get in touch with them to begin on your advertising arrangement.

“It’s imperative for you and your company to look ahead and begin making arrangements for a collection people will purchase,”. No, it isn’t. Make what you want to make; sell what you want to sell. Get all thoughts about success out of your head. It will slaughter your imagination and lead to confusion.

If your products or services are not up to the mark, it obviously doesn’t matter how incredible the marketing is. However, if the product is great, you wouldn’t require expensive marketing – simply something that does justice to it. The product must improve the business – not spoil it; otherwise even an Apple suffers losses. The product should speak for your company. You know what I mean!

A lot of time aspiring entrepreneurs keep procrastinating the launch of their business, for the right time. It only keeps customers from buying your product and keeps success away from you that much longer. Remember, time is never right. You have to make it happen now. There have been business that started in a garage and the world loved them. It is the idea and creativity that sells.

I am not going to get profits for your business. However, 99 times out of 100, neither will the marketer’s. The world needs services and products. You have the capability to give it to the world. Managers, brand managers and marketing managers are not the right people to decide what will sell and what wont. You are the owner, products and services should be your priority, not marketing and selling it.

The way to sell something is to create it well, not just bank upon what sells. While the marketing managers are selling, they are also constantly trying to influence you with their advice on when to make a product, when to hold a launch, where to open a store and numerous other things to help your business. What you need to understand is that while they are selling your product, they are trying to also make you create only what will surely sell.

I once heard a marketing manager tell a business owner that his product was almost “hit material”. This implied that a few changes here and there would make the product a sure-shot hit! Isn’t this ridiculous? A marketing person has no business to alter the product just so it sells. When these guys tell you what sells and what doesn’t, they are basically telling you “I know how to sell this”. Sorry? We don’t need to make what you can sell. You need to sell what we make!

It will be awesome to see the industry change to grasp new ideas instead of selling same old s***. Advertisers aren’t looking for intriguing ideas to work with. They want to grab only what they are sure of being able to sell.

I understand there are managers and advertisers and such doing great work and finding hidden, undiscovered talent in business. As I keep saying, technology has enabled people across the world to connect with whoever they want, whenever they want. Internet has made it possible for the actual buyers, who genuinely want to discover something, find it, no matter how far and how hidden the gems are. So, if you’re doing something intriguing and different, ideally they will see you and find you. Just don’t let others tell you how to do your work.

Did you know that people are 80% more likely to remember about your product or service if they watched a video? HyperEffects provides you with extravagant and enticing videos that will attract your potential clients and retain your current ones. Their custom-made videos offer state-of-the-art production and unique perspective, to give you the status you deserve. And remember, do not give up easily. 80% of B2B sales are conducted after the 5th encounter!

I hope this article makes all the aspiring entrepreneurs stick to the originality of their creation. Please share your experiences in the comments section and I will write more about them in my future articles.