Free Marketing Ideas.
The first axiom of business promotion is that you have to do this consciously. You can’t rely on other people to do it for you, no matter how great your product or service is. You promote your business by getting the word out.
You should spend at least an hour a day on business promotion or planning how to promote your business (and more is better, if you can fit the time in)! Business promotion is to running a successful business as practicing scales is to playing the piano well; it may not be a thrilling activity in itself, but you just have to do it!
The second axiom of business promotion is that like every other aspect of your business, it’s a budgeted activity. But promotion doesn’t have to be expensive. Here are a great inexpensive way to promote your business; all most of these will cost you is some time.
Write about Your Business
Articles – Well-written articles can provide free advertising and build positive word-of-mouth. When you’re thinking of how to promote your business, don’t forget about writing articles. If you’re a website designer, for instance, you might write a piece about assessing website usability. If you’re a realtor, you could write a piece on preparing your home to be shown. The more specific your topic the better. Write a short biographical note, or “blurb” about you and your business to go with the article. Then send it out! As the goal is to promote your business, ideally you’d like it to appear in a publication that your target market will be reading.
Magazines – Freelance writing sites also provide a great deal of information on all kinds of publications that might publish your efforts. The magazine industry isn’t dead yet and many of them are always looking for content too. Once again, the trick is to get your article published in a magazine that your target market is likely to read. Make your research easier by starting with a great site that provides all kinds of lists and information on markets.
Blogs – Having one or more of your articles on a site that gets little traffic isn’t going to help you and may even hurt your business if it’s a spammy looking site. There are an astronomical number of these that are hungry for content! Many accept, even seek out, “guest posts”, blogs or articles from people not employed by the person or business running the site.
These can be great promotional placements for you as long as you choose the blog or website you allow to publish your work carefully. Ideally, you want to get your piece published on a blog or website that has high traffic and has a good chance of being visited by your prospective customers.
Getting your work on a popular blog directly related to bringing up baby would be a much better fit, if you’re selling baby clothes, of instance. Getting one of your articles published on a blog about SEO (Search Engine Optimization) isn’t going to be seen by many (if any) of the customers you hope to impress. You have to choose carefully in terms of your target market.
Newspapers – Try contacting the Business editor of your local paper and pitching your article. Newspapers can still be good places to place your business promotion article. If this approach fails, you might be able to get your piece into the printed or online version of the paper by sending it in as a letter to the Editorial section.
Use Attractive Key-Words
- You don’t want to miss out people who’ve never bought your stuff or even heard of you.
- Here, it is important to encourage your customers to share your product “with family and friends” who they think would like to use them.
- Understand the power of suggestions and use it to your advantage.
- What you say and how you say it will affect how people decided to buy from you.
All of us know that firms pay a lot of money to have their goods displayed prominently in the stores, especially for free-standing displays at more desirable display areas. Occasionally, a representative may also be placed to display the product. It is noteworthy that at HyperEffects, marketing is an art and a science in itself. We use state of the art graphics and videos as an “Art” and tested techniques and strategies as “The Science” of marketing, to target potential clients. You may contact us for a free consultation with one of our business experts on effective and economical ways to advertise your product.
I am going to come back with more tips to increase your sales this season. Stay connected!
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