Quick Tips for Business Development

Quick And Best Tips for Business Development.

Here are a few tips for quick business development:

Research

Researching for local contracts, bids and opportunities of cooperation with other companies that your company can take, is a good way to increase your channels of revenue. Subscribing to industry related databases, forums and blogs can be of great value to you, as they provide detailed information regarding all projects and businesses within your area from concept to execution. Doing this will save you plenty of time that is normally consumed in collecting information. This will also vastly reduce your market intelligence efforts. Use them wisely as leverage over your competition. You may read about this in detail in my blog Business Development – Effective Strategies.

Enhancement of Image

The strategy of enhancing your company’s image helps decide how different stakeholders perceive your company. Your company is a brand, even if it is a small brand. Just like any other brand cannot control how it is perceived by others, you also can only use ways to enhance the image of your company and influence people to form a positive image of it. Few ways to enhance the image of your company are as follows:

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Branding

There should be consistency in the communication theme that governs all aspects of your brand. Whether online or offline your brand must reflect integration.

To ensure that your company is presented with one cohesive, unified and professional image, create and implement the below in compliance with your brand guidelines:

  • Generic Company Brochure
  • Company Profile
  • A unified company signature for emails- make sure all employees use it
  • Branded Folder
  • A unified presentation template-make sure all employees use it
  • Branded CD’s
  • Product Catalogs
  • Customer testimonials
  • Press Releases
  • Short 1-3 minute promotional videos for the company, its people and products be used on multiple social platforms such as the reception area of your company, YouTube, exhibitions, etc.

English is the universal official language and it is important to address your customers in English. Adding the native language of your target audience is another added advantage, as you need to consider your target audience as well and make sure they understand you. Include the above in your marketing material and see the impact of positive branding.

Office

Your office is also an important part of your branding process as it is the face of your company. Ensure that the offices of your company reflect the company brand image. Do the following to enhance the branding effect through your offices:

  • Keep the reception area well-equipped with takeaway material like brochures and business cards. Marketing material should be displayed in an attractive manner and constantly refilled and replaced.
  • Company videos give the visitors an opportunity to learn about your business while they are waiting to meet someone. They should be displayed on loop in the waiting area all the time and always display the positivity that your company comes with, in terms of business relation.
  • Clearly display the company’s name and logo in the offices and on as many usable items in the offices as possible, like pens, notepads, etc. Proper signage displayed in all the company common areas enhances the brand experience of the customer without having to say anything.
  • Needless to add that the offices should be impeccably clean always, including the reception area, restrooms, pantry, meeting rooms and even at the staff offices cleanliness must be maintained. Follow the clean-desk policy to make sure that the staff seating area is uncluttered and tidy.
  • Keep snacks and hot beverages available for important client visits, served in an attractive dish wear, by someone pleasant-looking. Do make sure your serving staff smells good.
  • Keep the conference room ready to accommodate trainings, guests, seminars and meetings. It should be equipped with teleconferencing equipment and a white board, a screen or projector, a laser pointer and white board markers for uninterrupted exchange of information.

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Website

I have always emphasised on the importance of having a good website for your company. A poorly designed website can repulse people from your business and can cause you to lose customers before you even have them. Get in touch with HyperEffects to work on creating, enhancing and making the website of your company more user-friendly. In my personal experience, websites designed by HyperEffects typically display a clear call for action message to converge views into actions, which holds the customer’s interest and makes it easier for them to take the right action.

Keep coming back on more quick tips to grow your business and don’t forget to share your experiences and leave your comments in the message section!

Hyper Effects | Grow Your Business

Hyper Effects | Grow Your Business

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