Sales Referrals for Small Business.

Asking for recommendation can turn into great rewards in the future, so it must be conveyed in a manner that is easy and makes the customer find it worth giving his time to. Referral friction is the amount of effort it takes for an existing customer to pass on referrals to you. You can reduce this time to make it more effective in many ways. While prompting customers for recommendation or referral, your conversation should be relevant, short and practical. Any conversation that is complicated can easily lead to loss of customer’s interest.

A complicated conversion form is the quickest way to lose potential brand ambassadors right when they’re ready to sign up. Your referral program may offer the greatest reward structure in history, but when faced with a 15-field form to complete, your customer will probably just ignore it.

Keep it Relevant – you don’t need to know your customers’ favourite food to get them to sign, so why create the extra step? Nailing the perfect balance of quantity versus quality in terms of fields on your conversion form can be tricky. But taking the time to test and optimize your form will pay dividends in new signups and new sales.

Time Underestimation

• Accurate time estimation is a skill essential for good project management.
• It is important to get time estimates right for two main reasons – one, it helps setting up deadlines for the completion of task and its delivery.
• Two, it often determines the pricing of contracts and hence the profitability of the project in commercial terms.
• Faulty estimates mean missing deadlines. And breaking budgets is the main symptom of a project failure.
• Up to the point of delivery, teams use educated guesswork to predict the future.
• Estimating time for any project is not an easy task, because the only way to know precise completion timings for a project is after it’s completed.
• The bigger and more complex a project is, hazier the future is.

Micromanagement of Time

• This is management with excessive control or attention to detail, the style where a manager closely observes or controls the work of their employees.
• It is generally used as a pejorative term and is characterised by excessive observation and control.
• Each agency has goals, objectives and deliverables associated with those goals and objectives.
• It helps in understanding organisational realities by being precise in giving attention to more time sensitive and important tasks rather than being too detailed or stifling.
• It is also important at production places where the wrong track can be dangerous or expensive.
• In contrast to giving general instructions on smaller tasks while supervising larger concerns, the micromanager monitors and assesses every step.
• If you keep a close eye on your employees and how they work, they are more likely to perform tasks precisely the way you want.
• By micromanagement you can have direct control over difficult tasks and on the employees who underperform constantly or when a new employee just isn’t getting the job done.
• This could be a call for help from them for additional training and support.
• There are also specific times when micromanagement is more than acceptable and should be encouraged, for example when you are working on a new project and there is a great deal of unknown or if it is a game changing initiative, task where flexibility is key, so an added element of management could be helpful.

Benefits of Micromanagement

• There are three kinds of people who can benefit from micromanaging.
• First are those who move from unstructured environment to a process driven environment.
• When the business or organisation moves to the maturity stage and new process are set to serve the purpose.
• New rules and processes required to operate needs a lot of feedback and supervision to enhance it to make a system saleable, which is possible only via micromanagement.
• Second are those who are in performance review, these are sensitive situations which need some maturity to handle.
• These are very sensitive situations that need some maturity to handle.

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