Scop Of Social Media Manager
A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another.
A quick look at Google Trends shows the rise in interest in the term “social media manager” over the years, and it seems that people have never been as interested in the term as they are today.
But what does it take to be a great social media manager? What are the skills to master and traits to have? How can you work on those areas?
In this post, we’ll try our best to answer all those questions.
We’ll share ten skills and traits crucial to being a great Social Media Manager and relevant resources to help you improve in those areas.
What is a social media manager?
A social media manager executes and creates a brand’s marketing strategy on social media. Their goals align with the organization’s business objectives, and they use key performance indicators (KPIs) to prove return on investment (ROI).
Look at the most successful brands on social: they’re culturally relevant, human, and effortlessly unified across platforms.
How do they do it? They have a social media expert (or a team of experts) strategizing, executing, measuring, reporting, and learning—so that they can do it all again, but even better.
Social media jobs might come with various titles (community manager, social media strategist, and social media specialist are all commonly used), but they all have one thing in common: they’re a person you hire when you want your brand to thrive on social.
What does a social media manager do?
Depending on the size of your organization, a social media manager may perform all or some of the following tasks:
Own all branded social media channels (including building out new ones if/when they become relevant)
Design and implement platform-specific marketing strategies that align with overall business goals (e.g., conversions, lead generation, awareness, etc.)
Design and implement campaigns of varying scope on social channels (e.g., product launches, rebrands, awareness campaigns, contests, etc.)
Measure, test, and report on social strategies and campaigns using analytics tools
Create and curate all social content, including text, image, and video
Own and build out social media content publishing calendar
Manage editing, approval, and scheduling of all posts for all platforms
Plan and oversee all paid social campaigns, including partnerships with influencers
Engage with brand followers and fans on social channels
Conduct social media listening and social media monitoring using appropriate tools
Stay informed about trends and tools in social media, marketing, technology, and advertising.
Create and strengthen partnerships with other brands, social media companies, and influencers
Contribute to and own the company’s social media PR crisis policy
Contribute to and own the company social media policy
Being a social media manager means juggling multiple tasks at the same time. You conduct market research, do audience segmentation, or cross-check your data to ensure that your facts are straight. You also create content schedules, track contacts, keep up with trends and conversations, maintain social media profiles, craft reports, and presentations, meet with designers and writers, and manage ad budgets. And doing all these simultaneously can be overwhelming.
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