Best 5 Restaurant Business Success Secrets.
Initially, I had set out to write an article to help the readers plan, start, and grow their restaurant business. But the subject was so vast, I decided to break it into a few articles. In this series of articles, I am sharing ways to grow your restaurant business. Keep checking back for more on this subject this week. It might help to bookmark these articles grab back whenever you encounter a subject that I have written about!
Have you been thinking about starting a restaurant for years?
Then it’s time to sit down and draw up a plan to open your own business. Here is a quick guide to get started and make sure you have all the ingredients you need to open your restaurant with confidence; a recipe for success.
Facts
These are mere points, and are not intended to temper your passion. It is just so you know that you’ll need to invest some serious time and money in this business.
- 60% of restaurants fail in the first year.
- A restaurant business is the toughest businesses to successfully launch.
- While it is exciting, it’s also time consuming and needs constant attention of the owner.
- 8 out of 10 restaurant owners started their industry careers in entry-level positions.
- Some successful restaurant owners have worked nights cleaning office buildings to make ends meet when they first opened their restaurant.
- In 2015, there were approximately 14 million people working within the industry.
Planning
If you want to make it as a restaurant owner, you have to love what you do.
- Make sure that starting a restaurant is your passion, not just a business venture you hope will make money.
- Would-be investors are going to use some logic to test the numbers about the “reasonableness” of your business. So, make sure you have a good plan in place.
- Your business plan should include market research, a comprehensive look at your competitors, explain your target audience, outline marketing plans, and offer a solid budget projection.
- You can’t scratch a business plan out on a cocktail napkin. You need a detailed business plan that charts the course for your success.
- Your business plan must be well-written and if there’s a narrative that makes sense with local projections, even better.
- In these early days, it’s also a good idea to figure out the theme of your restaurant, the layout, what you want your restaurant to look like, the furniture you are going to purchase and to ensure it fits the theme.
- A good plan will also help you stay on budget and keep track of our capital.
Location
- Whether you rent space or build from scratch, selecting a location is one of the biggest decisions you’ll make as an owner.
- You need a spot that draws crowds, is easily accessible, and has potential for growth.
- Along with this, the location must fit within your budget too.
- The perfect spot can be hard to find, so take your time, it is important.
Menu
- You will make money from a dish only if the customers are willing to pay for it and are keen on its taste. So, don’t depend only on your love for the dish.
- You probably have several stellar dishes in mind for your new restaurant, but you’ll want to test them out before you laminate your first menu.
- Have a small party and invite people over to try your food before you open.
- Get honest feedback from people on the taste, the pricing, and the location.
Staff
- Before you start hiring line cooks and hostesses, make sure you bring on at least one other manager.
- A restaurant needs a healthy staff and a manager to keep it running.
- You can’t do it alone because there are too many things to be handled.
- Hire someone with passion and experience in the field.
- Such a person will help you make key decisions along the way.
Technology is already playing an important role in running a business successfully. In the coming years, it is going to spread and develop further and become more important for every business owner, in more ways than it was last year. If you don’t have a website for your business, potential customers are going to assume that you do not take your business seriously, apart from finding your restaurant difficult to locate and read about. Once you establish this reputation, it is going to be hard to change it. If you need assistance in getting a website for your restaurant but have no idea how you are going to maintain it once you have it, get in touch with HyperEffects.