Social Media and Happy Customer.
Never miss a potential customer. A quick keyword search can help you find prospective customers who may not be aware of your company but could nonetheless benefit from your product or service. Be quick in making yourself known to them by sharing your marketing material. As discussed in my blog Social Media for Business Success, it is a good idea to get some professional videos done, as a part of your company’s portfolio.
I am sharing ways to effectively use social media for the growth of your business in this series of blogs and my next advice is – reach more markets. Social media can be effectively used to reach multiple markets at a time. So, no matter where you are headquartered, you may run online promotions in any part of the world and see the response that you get. For example, if you have only been advertising in your city, try posting a discount coupon on Twitter, to reach customers in other cities! You will be amazed at the rise in percentage of coupon redemption.
Target Based Advertising
Ensuring that media is bought effectively and not directed toward the ‘wrong people’ has always been a challenge for marketers. Do not try to sell chicken chops to a vegan. The most famous social media platforms allow businesses to run ads that attract specific groups of users based on what information they include in their profiles. Traditionally, the goal in media planning was to minimize wasted advertising, which was achieved by reducing the quantity of advertising sent to consumers who are unlikely to purchase or have an interest in their product and who are not active in the category. This gave birth to the idea of target advertising. Use this concept through social media as an economical and more effective way to reach to the right consumer.
Location Based Advertising
A growing number of social networks are designed specifically for users on the go, and some offer tools specifically for businesses. Some businesses use these networks to gather data on how many people visit their locations and send promotional offers to frequent customers. You may also use these networks to target a prospective customer in a specific location.
A customer forum is not something that requires explanation. Include a customer forum on your website or social network profile. Contact HyperEffects to help enhance your customer service while building a sense of community, by getting a customer forum added to your company’s website. If you still do not have a website for your business, you might want to quickly read through my blog Business Development – Effective Strategies, to know about the importance of getting one now! One of the most surprising things when you look at small businesses is how many of them don’t have a website. You would think that in this day and age, everybody would know how important a website is for all businesses. Clearly that is not the case. Any business that does not have a website is missing out on one of the most powerful marketing tools available to them. At most big company websites, customers often field each other’s inquiries on products and services before they reach customer service reps.
If you are running a home-furnishing store, set up an online community to share home décor ideas. Add people and run discussions, share pictures and latest designs, to keep target audience engaged. Once you have an active community, it becomes a good platform for you to advertise your products. A famous photo hosting site has established itself as a resource for skilled photographers in part by operating a forum, where members trade advice on topics such as the best techniques for capturing wedding scenes or taking photos at night. Except one support section at the bottom, the forum is devoted to photography at large, rather than the company’s own services.
Reach out to your customers for videos of their feedback for your company. Post these on your website (another reason to have your own website!) as well as on YouTube, and even some customers’ personal blogs. This effort to get your customers’ opinion recorded and posted/published has two benefits – it makes the involved customer feel important and it makes live feedback available for prospective customers. Did you know that people are 80% more likely to remember about your product or services if they watched a video about it? HyperEffects also helps companies get extravagant and enticing videos that will attract potential clients.
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Social media can also help you find passionate customers who are more than willing to spread the word about your company. Invite these customers to write blogs for your company. Even if you are able to find 10 customers to write a blog for you every month, what more could you ask for!